Ramada Downtown Dubai announces the appointment of Farrah Ismail as its new Director of Sales and Marketing.
Farrah Ismail, DOSM, RDD
A Malaysian national and a graduate of SHATEC International Hotel & Tourism School of Singapore, Ismail boasts 25 years of hospitality experience in Asia and Middle East region. She started as Sales Executive at Holiday Inn and was promoted to Assistant Sales Manager following the property’s rebranding to Crowne Plaza in Malaysia. She then joined Hotel Istana by Meritus Hotel & Resorts in Kuala Lumpur as part of its pre-opening team and progressed into heading sales, conference catering and revenue management. She later moved to Bahrain and worked as Director of Revenue and Reservations at Ritz Carlton Hotel and Spa in Manama. Ismail set off her career in the UAE by joining Dusit Thani Dubai as Director of Sales and Marketing and held similar role at Millennium & Copthorne in Dubai. She was then appointed as Complex DOSM for Novotel, Ibis and Adagio in Fujairah. Prior to joining Ramada Downtown Dubai, she was the DOSM of Melia Dubai.
As the new Director of Sales and Marketing, Ismail is tasked to develop and execute new sales schemes aimed at yielding higher profit for the property. She will head both sales and marketing teams in the implementation of new and existing campaigns to boost occupancy and revenue, amid the highly competitive market. In her role, she is also responsible in strengthening the hotel’s existing partnerships and keeping an eye on new and emerging markets.
Samir Arora, General Manager of Ramada Downtown Dubai, commented: “We are delighted to welcome Farrah to our team. As the competition gets tougher, especially in our location, we are confident that she is ready to take on new challenges and bring in outstanding results.”