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RCI Platinum Membership Shines with Transformational Updates

May 4, 2016 Loyalty No Comments Email Email

RCI, the global leader in vacation exchange, recently expanded its RCI Platinum® membership program. Launched in 2010, RCI Platinum is a premium-tier membership level that offers benefits that go above and beyond the standard RCI® subscribing membership offerings.

The program’s benefits are grouped into three categories: Priority Privileges, Exclusive Sales & Savings and Upgrades & Changes. They include early access to vacation sales, additional discounts on vacation purchases, free on-hold vacations, additional RCI Cruise discounts and much more.

Looking for ways to make the membership even more valuable, RCI responded to feedback from members by upping the ante with four new benefits:

  1. Complimentary Unit Upgrades & Changes: RCI Platinum members with confirmed exchange vacations now have the opportunity to submit a request for an upgrade to a larger unit at the same resort or a different unit at another resort in the same geographic location.
  2. Ten Percent Discount on all Extra VacationsSM getaways and Last CallSM Vacations: RCI Platinum members now automatically receive an additional discount on all non-RCI Platinum member exclusive Extra Vacations and Last Call Vacations offers, even if the trips are already on sale.
  3. RCI Deposit RestoreSM: RCI Platinum members receive full Deposit Trading Power for Weeks deposited between 270 and 181 days in advance of their Week’s start date without a fee. Standard RCI members need to pay a fee for this service.
  4. Savings Dollars: RCI Platinum members now earn one Savings Dollar for every $1 USD spent on many RCI transactions, such as paying RCI exchange fees, select membership renewals, purchasing Guest Certificates/Guest Passes and more. Savings Dollars can then be redeemed as partial payment toward the purchase of a range of products and services on the RCI Platinum Store. (This benefit is for North American members only.)

“The RCI Platinum membership tier is a great way for our members to take their vacations to the next level by adding benefits, discounts and even more flexibility to their travel options,” said Gordon Gurnik, president of RCI. “Since rolling out the latest transformation to the program, new enrollments have increased more than 10 percent year over year, signaling that members are seeing the added value in these new benefits.”

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