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RCI® Stirs up a Crowd at the Shanghai World Travel Fair

June 29, 2013 MICE No Comments Email Email

RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands (NYSE: WYN), partnered with four of its affiliated resorts in China to participate in the Shanghai World Travel Fair 2013, held on May 9-12, 2013.

RCI worked with affiliated resorts Club Vac, Iconic Vacation Club, Shanghai Freedom Vacation Club and Shanghai Runner Vacation Club as part of its continuous efforts to promote the benefits of vacation ownership.

Shanghai World Travel Fair is one of the most influential tourism events in China. It is designed to be a platform for both domestic and international tourism players to showcase their travel services to the vast market in China. The recently-concluded fair featured more than 500 exhibitors from more than 50 countries and welcomed a total of 77,000 visitors.

This was the first time RCI partnered with its affiliated resorts to participate in a consumer travel event, and the combined presence generated great interest in vacation ownership. Visitors to the booth received a goodie bag, travel vouchers and a chance to win one of several prizes for completing a simple survey. A total of 30 prizes were given away at the booth, generating positive attention from both the media and the general public.

“The World Travel Fair is an effective avenue to generate publicity and positive interest for both RCI and our affiliates,” said Gavin Cheong, director of business development for RCI. “It is a win-win collaboration and we look forward to working together with our affiliates to participate in future events.”

As Chinese consumers’ disposable income continues to rise, Chinese citizens are increasingly travelling for leisure purposes. There is great potential for China’s vacation ownership market to grow and benefit consumers, developers, and supporting industries. Today, RCI is leading the industry to build cohesiveness, credibility and momentum with players in the vacation ownership industry. The company is working alongside Chinese government bodies to capture the opportunities and to facilitate the industry’s healthy growth and sustainable development.

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