Home » Resort News » Currently Reading:

Rebel Beach Club Le Pirate Jumps Into Bed With Gen-Z Travellers As It Targets 20 Properties By 2020 Within And Beyond Indonesia

May 8, 2017 Resort News No Comments Email Email

Indonesia’s rebel beach club brand Le Pirate has announced plans to expand its footprint within the country and throughout Asia. In the span of three short years the father son team of Fredo and Louka Taffin has created a blueprint for fast-paced growth with their social beach club and hotel concept.

Long-time Bali design guru Fredo Taffin, the architect that helped create legendary beach club KU DE TA, came up with idea for Le Pirate after facing the challenge of building resort hotels in remote tropical locations. His concept was to distill appealing accommodation options into eco-friendly, pre-fab bungalows that are fast and cost efficient to build, but do not destroy the islands’ beaches.

From left: Fredo Taffin and Louka Taffin, founders of Le Pirate beach club brand with Bill Barnett, Managing Director, C9 Hotelworks..

Taffin teamed up with his millennial son Louka, who has already become a successful hospitality entrepreneur at the age 27. Both of them hated the way resorts were all about welcome drinks, grim soulless buffets, and designed to put guests in a virtual lock-down, keeping them away from each other.

Louka explains, “Traditional hoteliers are obsessed by guest rooms and forget that hospitality from its earliest roots in pub hotels, is all about meeting people, going local, and not just about the four walls you sleep in. At Le Pirate we don’t want heads on beds, we want bums at the beach club, travellers who have a pulse and aren’t afraid to use it.”

Today, the brand’s pathway to expansion is clearly displayed through its main points of difference – being able to pre-fabricate beach club hotels and assemble them on-site complete with fit-out in under six months from start to finish. Investors often have to wait a decade to generate a good return, with a typical Le Pirate project; it is two to three years. Fredo adds, “We are breaking down the walls of hotel ownership that used to be measured in dog years but have now been be accelerated into real time.”

One sure sign that Millennial and Gen Z travelers are looking beyond hotels for new experiences is the global boom in poshtels. Essentially these new concept accommodation options offer a more polished take on hostels, punctuated by the broader trend of friending and travelling together.

Le Pirate’s first beach club hotel in Nusa Ceningan off the coast of Bali gathered a strong reputation very quickly with the social media and smartphone set. Images, YouTube videos and chats on Facebook, Twitter and beyond have been a strong driver of direct bookings. Further momentum came with the opening of a larger property in Gili Trawangan and most recently in the buzzing destination of Labuan Bajo in Flores.

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

ADVERTISEMENTS