I was amazed when I met up with Tony Gauci, General Manager Brand with Quest Apartment Hotels at the recent Maximum Occupancy Conference, to hear about the exponential grow Quest Apartment Hotels was experiencing, not only here in Australia and New Zealand, but also opening properties in the UK, and it appears, all under a franchise model, and you can check out that growth by click on the video box below for my interview with Tony.
In the meantime, Tony also made an excellent presentation at Maximum Occupancy, with in his role as GM Brand, he asked “what is a brand” and how does it influence and engage guests, corporate customers, industry suppliers and in Quest Apartment Hotels, its own people?
He also asked what “brand” meant for Quest Apartment Hotels’ various stakeholders and is “the brand” as powerful and influential as it has been in the past, especially bearing in mind the emergence of a new generation of business travellers and therefore, how does “the brand” evolve to remain relevant with Quest Apartment Hotel’s target customers?
Having recently rebranded to Quest Apartment Hotels and the roll out of the new brand commencing in October throughout the network of over 150 franchised apartment hotels in Australia, New Zealand and Fiji, Tony shared some of the journey in his presentation and also with me in an interview, which you can check out by clicking on the video box below.
Written by John Alwyn-Jones