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Recent research released by Australian Government and IBISWorld highlights Aussies’ growing support of online travel industry

November 29, 2013 Statistics & Trends No Comments Email Email

According to findings released by Tourism Research Australia in October, Australians’ increasing appetite for travel is in part a reflection of our domestic economy. 

Aided in part by a strengthening Aussie dollar, it’s predicted that in 2013-14 nearly nine million Australians will venture overseas, with these figures forecast to increase by 1.5 per cent in 2014-15.

Further tourism research conducted by Tourism Research Australia also found that significant investment in online travel sites in recent years has driven healthy competition within the industry; supporting a tourism market that favours an online approach to making travel arrangements, from researching through to booking.

This is further supported by IBISWorld market research released this month examining online travel booking trends in Australia.

In the past five years, the online travel industry has seen a growth of 16.6% and has accounted for over $400million in revenue generated.

Leading Australian holiday rental site, HomeAway.com.au, has seen first hand the swell in Australians making travel a priority.

According to HomeAway.com.au spokesperson, Sally Godfrey, the website recorded a 45% increase in accommodation enquiries from September 2012 to September 2013, with cities like Dubai, Istanbul, Phuket, Kyoto and Tel Aviv trending as “must see” destinations for 2014. Seminyak, Boracay Island and Indian state, Goa are also all considered rising stars in Australians’ future travel plans.

These travel trends have also been reflected domestically says Ms. Godfrey, with bookings generated throughHomeAway.com.au showing that Gold Coast, Byron Bay and Sydney still rule the roost for favourite domestic destinations, along with some new favourites such as Phillip Island, Daylesford and Noosa in the past few months.

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