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Recognising the Vital Contribution of Business Events

September 3, 2013 DESTINATION No Comments Email Email

Business events in the Geelong and Bellarine region supports thousands of jobs and contributes millions of dollars to the local economy, says Business Event’s Geelong Bureau Manager Terry Hickey.

Events are a key driver for tourism and Business Events Geelong plays a critical role in attracting events to the region, growing the tourism industry and local economy.

“Geelong Otway Tourism’s latest annual report shows that over 1,600 business events were held in the region, approximately 64,000 delegates participated in these events, and an estimated $40 million in direct economic impact was generated for the region,” Mr Hickey says.

Events supported by Business Events Geelong in 2012-13 included the Avalon Airshow, Museums Australia state conference, Deakin University’s ‘Having a Say’ event and Rotary conferences.

A recent Tourism Economic Impact Analysis report commissioned by the City of Greater Geelong and Geelong Otway Tourism identified the business events and tourism sectors as playing a key role in the regional economy.

The report estimated that in Greater Geelong, events and tourism generated more than $553 million in annual economic output and supported 3,355 jobs.

“When you look at the flow-on effects of visitor expenditure throughout the local economy these figures are much higher, with more than $1 billion in total value for the region,” Mr Hickey says.

“The report clearly demonstrates that the impacts extend well beyond our tourism operators to many other industries and sectors.”

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