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Record-breaking attendance set for Rendez-vous Canada 2014

May 15, 2014 Exhibitions No Comments Email Email

Tourism is a trillion-dollar global business and one of the world’s biggest industries, employing more than one in 10 of the world’s population directly or indirectly.

It’s not surprising then that Rendez-vous Canada (RVC), the Canadian Tourism Commission (CTC)’s premier international tourism marketplace, will enjoy record-breaking attendance this May.

The Vancouver Convention Centre in Vancouver, British Columbia, will play host to hundreds of international travel buyers jetting in May 2730 from 28 countries, including all of CTC’s key markets, for close to 24,000 pre-scheduled face-to-face business appointments with Canadian sellers of tourism experiences and products.

Of the best-ever total of 475 foreign buyers, the US leads the pack with 70 buyers, a 16% increase over 2013, while China has upped its numbers from 51 to 61 buyers this year, followed by Japan with 38 and Germany with 32 buyers. However, RVC is only a gateway to the rest of Canada for the 1,500 international travel professionals at the four-day event.

Through Canada’s Federal Tourism Strategy, we are positioning the tourism industry to take advantage of international growth opportunities while creating jobs in Canada,” said the Honourable Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture). “The CTC brands Canada and markets it in the most promising tourism markets in the world. This week’s event contributes to the delivery of the strategy by increasing awareness of our country among international travellers.”

RVC is the go-to event for international tour operators, wholesalers and packagers who are on the hunt for exciting new tourism products, services and packages that will make the difference in a fiercely competitive global tourism marketplace. The stakes are high—visitors from key overseas markets spent an average of $1,477 per trip to Canada in 2012 compared to Canadians who spent an average of $266 per overnight trip while travelling domestically.

CTC’s recently published 2013 Annual Report confirms that CTC’s tourism marketing efforts generate $545 million in tourism revenue for Canada’s economy (of which $72 million goes toward federal tax revenue) and create or protect 4,416 jobs in the domestic tourism industry.

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