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Record Growth from Australian and New Zealand Visitors to Ireland

March 31, 2014 Tourist Boards No Comments Email Email

Australia and New Zealand have driven record growth from Ireland’s long-haul markets for the period December 2013 to February 2014, according to the Central Statistics Office (CSO) for overseas visitors to the Republic of Ireland. 

The figures reveal an additional 9,500 overseas visitors more than in the same three month period last year.

Welcoming the figures, Niall Gibbons, CEO of Tourism Ireland, said: “I am delighted to see an increase in overseas visitor numbers for the three-month period December 2013 to February 2014, with growth recorded from all of our market areas around the world. Today’s figures represent a very positive start to 2014, as we roll out our promotional programme around the world.

“Our promotions received a tremendous boost earlier this month, with our Global Greening initiative for St Patrick’s Day – which was even bigger and better than ever before, truly capturing the imagination of people everywhere. St Patrick’s Day traditionally marks the real start of the tourism season for us and we took every opportunity to capitalise on Ireland’s heightened profile” 

Tourism Ireland have a very exciting 2014 planned with major events and festivals taking place all over the country.

Diane Butler, Manager – Tourism Ireland Australia & New Zealand, said ‘This year, we will place a major focus on promoting the Wild Atlantic Way, the Causeway Coastal Route, as well as on major events like Limerick City of Culture and the Grande Partenza of the Giro d’Italia. We will also build on the legacy of the Gathering, continuing to reach out to the Diaspora across Australia and New Zealand”

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