Red Planet Hotels continues to expand its fast-growing value hotel chain with the opening of the 201-room Red Planet Surawong hotel in the Thai capital, Bangkok.
The Red Planet Surawong, Bangkok hotel is the group’s 26th hotel in Asia and fifth in Thailand. Red Planet also owns hotels in the Philippines (ten), Indonesia (seven), and Japan (four).
This latest addition features significant improvements to room design, including a full working desk and fridge. The lobby features Apple computers to complement Red Planet’s signature free high-speed Wi-Fi, which is offered on unlimited devices throughout all of the company’s hotels.
Red Planet Hotels Chief Executive Officer, Tim Hansing, said the latest addition to the company’s portfolio would take the number of rooms it operates in the region to 4,118, and that “there is robust scope to double this number in the coming years”.
“It is quite clear since we launched our new brand in July that we have given the value hotel sector the significant shake-up it needed to raise standards and service in this sector of the market. In the rush by developers to cater to the five-star end of the market this sector has, sadly, been left behind at times, and we are changing this,” Mr Hansing said.
“In addition, we always offer a clean and well-serviced stay and have developed a ‘best in class’ product for the value sector in Thailand, the Philippines, Indonesia, and Japan.
“Over 70% of our guests are under 30 years old and require a different experience from the usual stuffy and boring hotels. Half of our brand experience is online. We have found that the innovative In-Stay Mode of our app is particularly popular and transforms the experience of staying in our hotels.”
Red Planet Hotels launched its redefined value hotel brand with a mission to apply a cutting-edge technology suite to the room booking process and to unveil its category-leading in-stay mode for guests’ mobile devices.
Mr Hansing further added that Red Planet would soon be making additional announcements in regards to the expansion of the brand in its existing markets and in new countries.
The company’s Remembered loyalty programme is also expanding to offer a wide range of discounts and benefits, whilst the Red Planet Referred affiliate programme now allows anyone promoting its online widget to earn commissions on every booking generated.
Red Planet also has a partnership with Uniqlo to provide staff uniforms.
These elements, combined with the company’s technological and hotel design enhancements, add flair to a hotel sector in Asia that has long-suffered from scant attention to detail.