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Red Roof Inn® Ranked #1 Economy Hotel in 2013

February 17, 2014 Accolades No Comments Email Email

For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index.

Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.

ReviewMetrix was created by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.

“This #1 ranking validates Red Roof’s commitment to putting its customers first,” said Andrew Alexander, President, Red Roof Inn. “In this highly competitive landscape, brands that give their consumers what they want stand out amongst the competition. Red Roof understands that customers are king and we work hard to improve the guest experience at every turn.”

The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey. Red Roof surpassed its economy lodging competitors, earning the highest rankings across all categories which include location, value, service, cleanliness, rooms and overall ranking.

“There is no greater recognition than praise from your guests,” said Jonathan Barsky, Ph.D. Co-founder of MarketMetrix and Chief Research Officer. “Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience at a value price.”

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