Redefining the Fashion Scape of Asia Studio City Launches Its One-Of-A-Kind Digital Magazine Fashion Statement to Lead and Inspire a Luxury and Chic Lifestyle Experience in the Region
Studio City, Asia’s leading entertainment and leisure resort best known for its Hollywood-inspired, cinematically themed concept and Taubman Asia, a subsidiary of U.S. mall REIT, Taubman Centers, Inc., today launched FASHION STATEMENT – Asia’s newest digital publication for their Hollywood glamour-inspired retail-scape – The Boulevard at Studio City, Macau.
FASHION STATEMENT ( www.fashionstatement.asia ) focuses on men’s and women’s fashion, beauty, as well as lifestyle and people. The mobile optimized publication is also infused with a heavy dose of entertainment.
Through the engaging and aspirational content put together by leading voices in style, the fashion and lifestyle content hub is tailored to Asian audience, taking into account the interests, tastes and desires of a young and affluent generation.
Published in English and Simplified Chinese, FASHION STATEMENT is the on-the-go guide to everything that’s turning heads in the world of fashion. From what’s trending, to the people that are redefining style, the digital magazine offers all the inspiration a reader needs to make fashion their own.
Mr. Sunny Yu, Senior Vice President, Entertainment and Projects of Melco Crown Entertainment Limited said: “Macau has a competitive retail landscape, and we are proud of our carefully curated mix of fashion-forward labels. FASHION STATEMENT is specially designed to not only promote those labels, but to position ourselves as the authority on fashion and the top-of-mind luxury retail destination in Asia.”
“Fashion is not just about trends – it’s about expressing yourself, turning heads and owning it. We look at the movers and shakers of the fashion world who are making waves with their distinctive style and vision. We know our shoppers are digitally savvy and believe this high-quality publication is the most effective way to reach and engage with them.” said Peggy Suen, General Manager-Retail of The Boulevard at Studio City.
Special features of FASHION STATEMENT include the exclusive “Shop the Boulevard” section, which presents a selection of statement purchases from Studio City retailers, chosen by leading stylists in the industry. It also “include” a “Reserve” function, where limited edition and highly sought-after pieces can be reserved and collected by shoppers on their next visit to Macau.
The Boulevard at Studio City, the retail component of Melco Crown Entertainment’s integrated resort Studio City, Macau, is managed and marketed by Taubman Asia, a key partner that contributes to FASHION STATEMENT.
Follow FASHION STATEMENT on Facebook (Fashion Statement); Instagram (@afashionstatement); and Weibohttp://www.weibo.com/afashionstatement.com