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Rediscovering a Passion for Travel with the Launch of Private Members’ Luxury Hospitality Company

September 10, 2013 Hotel News No Comments Email Email

Bespoke luxury hospitality and vacation company, Rediscovered Limited, opened its global headquarters in Hong Kong today as the starting point to reach out to high-net-worth individuals (HNWIs) in Asia.

This members’ only Company has been set-up to serve an ever-increasing demand for luxury vacations and authentic “money can’t buy” experiences.   Rediscovered promises to tailor unique voyages for each of its members based on their passions and interests: from gastro-getaways, to daring adventures and once-in-a-lifetime moments.

From left to right: Mr Arni Ditri, Lead Member of the Board of Directors, Rediscovered; Mr Mark Keith, Director of the Board of Directors, Rediscovered; Mr Simon Galpin, Director-General of Investment Promotion, Invest Hong Kong; Mr Andrzej Cetnarski, Founder, Chairman, CEO, Rediscovered; Mr Arvan Khattar, Director of the Board of Directors, Rediscovered

From left to right: Mr Arni Ditri, Lead Member of the Board of Directors, Rediscovered; Mr Mark Keith, Director of the Board of Directors, Rediscovered; Mr Simon Galpin, Director-General of Investment Promotion, Invest Hong Kong; Mr Andrzej Cetnarski, Founder, Chairman, CEO, Rediscovered; Mr Arvan Khattar, Director of the Board of Directors, Rediscovered

Supported by Invest Hong Kong, Director-General of Investment Promotion, Mr Simon Galpin, welcomed Rediscovered opening its headquarters in Hong Kong and said, “Hong Kong is the gateway to 3.68 million HNWIs in Asia Pacific with wealth totalling US$12 trillion. It is the best place for overseas enterprises, especially those targeting luxury markets in Asia like Rediscovered, to start their business model in the city.”

Through joining Rediscovered, members gain access to

  • Exclusive Residences personally managed by Rediscovered
  • Experience Advisors dedicated to individual members
  • Destination Concierges located at each Residence
  • Destination Experiences at each location providing authentic local activities
  • Signature Adventures – epic journeys arranged independently of the Residences

The company is the creation of Andrzej P. Cetnarski, Founder, Chairman and Chief Executive Officer of Rediscovered, who is supported by a Board of Directors and a global group of investors with impressive credentials in not only luxury travel and hospitality but across a variety of other industries as well.  Each company executive has made a significant investment in the venture, which has aggressive growth plans.  Launching with Residences in four countries and Signature Adventures in yet another four, Rediscovered is geared to rapidly expand across Asia and beyond during the next 12 months.

Asia-Pacific is home to many of the fastest-growing High Net Worth Individual (HNWI) markets in the world, led by Hong Kong and India1.  With the Asia-Pacific HNWI population growing to 3.68m and becoming increasingly wealthy, the demand for luxury is increasing with luxury vacation playing a major role.  A recent survey2 shows that the decision-making process for luxury vacation customers is influenced by the quality of the accommodation, the personalization of the service, access to the vacation, and the authenticity and diversity of the travel experience.   This has shaped Rediscovered’s vision of introducing a bespoke luxury hospitality and vacation company, operating meticulously curated Residences and voyages in some of the most coveted destinations in Asia.

With its head office in Hong Kong and with Residences in Indonesia, Japan, Sri Lanka and Thailand to start, Rediscovered currently employs a significant number of executives and staff across the Asia Pacific region.  This is expected to at least triple in the next 12 months as membership and new residences are added across multiple markets.  In addition, Rediscovered is committed to providing authentic local products and experiences and has been resolute in its pursuit of sourcing local suppliers, bringing further economic benefit to each market it operates in.

Hong Kong’s high net worth individuals have a service expectation level that is one of the highest in Asia. Our primary goal is to deliver exceptional services to our members with exclusive access to a portfolio of luxury residences around the world, managed to a level that exceeds that of staying in a five-star hotel, all the meanwhile providing them with bespoke experiences that allow them to experience the world anew,” said Andrzej P. Cetnarski, Founder, Chairman and Chief Executive Officer of Rediscovered.

“We are dedicated luxury vacation experts, focusing on this and this alone.  Through our exclusive residences and exceptional service and focus on making our members’s experiences bespoke at every step, we make sure the wow factor is ever-present. We are devoted to gaining an intimate understanding of our members, which is made possible by each of our Experience Advisors tending to no more than 50 members.  Through knowing our members and listening to their needs, our offering will evolve.  For example, in the next 12-18 months we will open more residences globally and offer Himalayan discoveries, African safaris and Outback adventures in Australia, to name a few.  Each one will meet the Rediscovered standard and provide unique, top quality service and an adventure to remember for a lifetime.” 

Rediscovered offers both personal and corporate membership.  Corporate Membership with Rediscovered is priced at US$ 49,988 with annual management fee of US$ 4,988 permitting six corporate designees, be it board members, executives or business partners, to enjoy access to Rediscovered.    Rediscovered is offering a special introductory corporate membership fee of US$29,988 with an annual membership fee of US$4,988 permitting 12 designees to enjoy access to Rediscovered, from now until 30 September 2013.

A Rediscovered personal membership is priced at US$24,988 with an annual membership fee of US$3,988.  From now until 30 September 2013, Rediscovered is offering a special introductory membership fee of US$15,988 plus the annual management fee of US$3,988.

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