Regal Hotels International was recently awarded the “Weibo Outstanding Travel Campaign” at Weibo Star 2014 Award Presentation organized by Sina Weibo Hong Kong.
The Award recognizes Regal’s remarkable performance on the Weibo platform in terms of account activeness, communication power and search volume.
Ms. Lyllian Poon, Vice President – Marketing of Regal Hotels International said, “Regal Hotels is honored to be recognized by Sina Weibo – one of the most popular social media platforms in China. We will continue to drive traffic and business to our brand website and exploit new technology to reach and communicate with our targeted customers.”
Regal Hotels has launched a variety of social media campaigns on Weibo since 2013. One of the outstanding campaigns “A Trip with Weibo” attracted a total of 900,000 views and 17,000 discussions, demonstrating its popularity and success.