Regent Beijing is pleased to announce the appointment of Uli S. Altrichter as Director of Sales and Marketing. In his new position, Altrichter will oversee the property’s Sales and Marketing division and assist hotel manager, Melvin Yang, in improving its market share and achieving its overall business objectives.
An experienced and highly engaged sales and marketing leader, Altrichter has executive level management experience in Europe, the Americas, Asia and Australia and possesses over 20 years of expertise in the luxury hospitality industry with prior appointments at InterContinental Hotels and Resorts, Starwood Hotels and Resorts and Hilton Worldwide. Prior to joining Regent Beijing, Altrichter held the role of Director of Sales and Marketing at InterContinental Berlin, Germany.
“I am delighted to welcome Uli to the Regent Beijing family. His international expertise, natural flair for sales and clear understanding of how to drive the bottom line will be of tremendous benefit to the hotel,” Says Melvin Yang, hotel manager of Regent Beijing.