Regent Hotels & Resorts is pleased to announce the appointment of Yvonne Sai Choo Lim as Corporate Director of Revenue Management.
Based in Taipei, Ms. Lim will develop and implement the brand’s revenue strategies, as well as evaluate the revenue performances of Regent properties and third party systems.
With over thirteen years’ leadership credentials, Ms. Lim joins Regent Hotels & Resorts from GHM Hotels, where she was Corporate Director of Revenue Management responsible for overseeing the revenue management functions of the GHM hotel portfolio.
Previously, she was Destination Manager and Director of Revenue Strategy at Hotelbeds and Marriott Hotels respectively. Ms. Lim has also held other leadership roles throughout Asia, particularly in managing the APAC region including Brunei, China, Malaysia, Singapore and Thailand.
Originally from Singapore, Ms. Lim holds a diploma from UNLVSingapore in Tourism & Hotel Management and studied developmental programs for Hotel Rooms and F&B Revenue Management at Cornell University. Ms. Lim holds multiple achievement awards in the Revenue category and is fluent in both English and Mandarin.
“We are delighted to welcome Ms. Lim to the Regent family,” said Dexter Chia, Group Senior Vice President of Sales and Marketing at Regent Hotels & Resorts. “As an experienced leader, her strategic thinking,attention to detail and in-depth experience in formulating and evaluating the revenue management functionwill be a great asset as we continue to grow the Regent brand.”