At a recent ARTN Board meeting in Canberra attended by Tourism Minister Senator Richard Colbeck, Mr Sheldon raised the issue of setting 2030 tourism strategies, policies, plans, roles responsibilities and reporting criteria, a collaborative approach from both Industry and the Federal Government.
“For too long now Industry has allowed Government to lead, we as an Industry need to take a greater leadership role and a 2030 transition path should be a section of policy development and delivery”.
“Most of the time it’s Industry having a go at Government, no matter at what level. I believe Government does a far better job than we give credit. Just look around the globe and you will see how fortunate we as an Industry are,” he said.
“With the success of the 2020 Tourism Plan heading towards the end of its cycle the challenge is to have the next decade ready for action. During 2017 there is a planned review of Tourism 2020 so the time is right to commence the process,” he continued.
“Our Prime Minister talks about innovation, here is an opportunity”.
“As tourism gains momentum as a super sector economic driver, the Industry needs to prepare. We will witness a quantum leap away from the metropolitan experiences within Australia to the diversity of regions. We need to look outside the square, source alternate funding opportunities, develop serious investment strategies, have a greater understanding of the digital economy and communications”.
“The value and experience of the destination”.
“Enabling infrastructure air, road, sea and rail strategies will become paramount for Australia’s regional dispersal to continue visitation growth. We mustn’t forget the most important enabling infrastructure, people, for delivery”.
“A re-energised strategy to encourage our domestic market to discover what’s in their own backyard”.
“I know everyone’s excited about the current Chinese and other Asian opportunities of growth but will these markets still have the energy by 2030?” he questioned.
“We need a bipartisan, out of the election cycle, approach from Government and an Industry that is prepared to roll up its sleeves and do some hard yards instead of the continued catch cry ‘Please sir may I have some more?’, Mr Sheldon concluded.