Brand USA – the destination-marketing organization for the U.S. – has named REI (Recreational Equipment, Inc.) as a ‘Proud Sponsor’ of its new giant screen film, “National Parks Adventure,” which will be released in IMAX® theaters and giant-screen cinemas in February 2016 around the globe. The film is produced by MacGillivray Freeman Films, a leader in the giant-screen documentary film industry.
“REI is well known for its dedication to the stewardship of the United States’ natural treasures, such as our iconic national parks,” said Christopher L. Thompson, Brand USA’s president and CEO. “We’re thrilled to have REI join us in partnering to promote this awe-inspiring film.”
REI, a specialty outdoor retailer based in Seattle, sells outdoor recreation gear and clothing as the nation’s largest consumer cooperative with more than 5.5 million active members. The company also operates REI Adventures, offering 150 customized adventure-travel itineraries, and REI Outdoor School, featuring classes and outings for outdoor activities. In addition to its online business, REI serves outdoor adventurers through its 140 stores in 33 states.
Serving as the “Official Outdoor Retailer” of the National Park Centennial celebration,” REI is donating 10 percent of the retail price for each of its REI Adventures national park destinations to the National Park Foundation through 2016.
“REI is celebrating the centennial by helping to inspire outdoor adventurers to experience national parks more deeply,” said Ben Steele, REI’s chief creative officer. “From Denali to Grand Teton National Parks, the film depicts so many gems in the national park system and we’re thrilled to connect our members and the outdoor community to this on-screen tribute.”
In sponsoring “National Parks Adventure,” REI will promote the film in the U.S. through its stores and digital platforms, and host special events for REI members at select locations.
Brand USA collaborated with award-winning MacGillivray Freeman Films to produce this documentary about the United States’ great outdoors and to celebrate the National Parks Service centennial in 2016. MacGillivray Freeman has created 38 giant-screen productions, including nine of the top 20 box-office hits for IMAX theatres.
Actor and director Robert Redford, an avid environmentalist, has agreed to narrate the film. “National Parks Adventure” features footage shot in 30 national parks over the course of nine months.
“There is no better entertainment for conveying the full magnificence of America’s national parks than the giant screen IMAX theatre format, and we look forward to bringing the film to global audiences starting next February,” said Shaun MacGillivray, president of MacGillivray Freeman Films and producer of “National Parks Adventure”. “REI’s commitment to getting people outdoors and into nature makes them the perfect partner, and we’re delighted they’ll be promoting the film to the outdoor community and to their members across the country.”
The Giant Dome Theater Consortium provided financial support and their giant screen collaboration with the production of “National Parks Adventure,” bringing the magnificence of America’s landscapes to IMAX and giant screen theaters.
“We are proud to participate in the production of the ‘National Parks Adventure’ film for its worldwide release,” said Mike Day, Senior Vice President at the Science Museum of Minnesota, and Chair of the Giant Dome Theater Consortium of U.S. museums. “Our consortium of science museum giant dome screens, the most unique screens in the world, share REI’s dedication to, and stewardship of, our natural world, and are eager to inspire audiences to the great outdoors with the exhibition of this film.”
Brand USA previously announced that Expedia Media Solutions, the advertising unit of the Expedia group, as the first global sponsor and exclusive online travel activation partner for documentary. Expedia, Inc., runs an online-travel company that operates through 150-plus travel-booking sites in more than 70 countries.
“National Parks Adventure” is a MacGillivray Freeman Film presented by Expedia in association with Brand USA with support from the Giant Dome Theater Consortium.