Renaissance Hotels (www.renhotels.com) is known around the world for helping the next generation of business travelers to discover unexpected cultural experiences.
Today, the brand announced the sixth year of a 360° multi-platform, music program with newly added partner Billboard, the leading global source for charts, news, trends and innovations in music.
The partnership deepens Renaissance Hotels’ commitment to providing guests around the world with unconventional travel memories, through direct and on-the-go access to music, live entertainment, behind-the-scenes festival coverage, exclusive event access, artist meet-and-greets, social media ticket giveaways and more. Billboard joins existing exclusive media partners AXS TV and AXS.com, which are part of AEG, one of the world’s leading presenters of sports and entertainment.
Renaissance Hotels is committed to embracing and showcasing new talent and music as it breaks. The lifestyle brand actively seeks out newly-discovered artists from around the world and has introduced its guests to more than 50 musicians, includingBruno Mars, Robin Thicke, Janelle Monae, Solange Knowles,Jamie Cullum, Gavin DeGraw, Robyn, GROUPLOVE, Walk The Moon and Kodaline.
The newly-formed partnership with Billboard also supports the second year of Navigator Live – a live event series and television show that invites guests and viewers to explore different cities through the eyes of touring musicians – the ultimate modern business traveler. This year’s series features arobust artist line up including Tove Lo, A-Trak, AWOLNATION, and The Lone Bellow who will perform live at various Renaissance Hotels in the US, sharing their personally-curated guides to the best local city finds and discoveries along the way that inspire their music and creativity. The Navigator Live is produced in collaboration with AEG and aired on AXS TV. Season 1 of The Navigator Live TV series is currently airing on AXS TV, featuring:
- LaRoux, April 15, 12:00 p.m. ET/9:00 a.m. PT
- Capital Cities, April 22, 12:00 p.m. ET/9:00 a.m. PT
- St. Lucia, April 29, 12:00 p.m. ET/9:00 a.m. PT
“We are in our sixth year of creating multi-media entertainment guest experiences, dedicated to supporting emerging musicians and to providing opportunities for our guests to discover, share and engage with new music as it breaks. Our initiatives extend beyond simply offering music in our hotels – we are dedicated to giving our guests the opportunity to get up close and personal with artists and create unexpected experiences that makes an average business trip something to write home about,” said Dan Vinh, Vice President Marketing, Renaissance Hotels. “This year we’re excited to add to our program one of the music industry’s leading forces – Billboard – as we launch the second year of The Navigator Live TV series with four confirmed emerging acts, innovative social media experiences and backstage access at key festivals. Be on the lookout for even more announcements coming soon.”
“At Billboard, we are always striving for inventive ways to support emerging artists and connect with fans in the most engaging way and in the most beautiful and unexpected settings,” said John Amato, co-president, Billboard and The Hollywood Reporter. “We believe that Renaissance Hotels has taken a unique approach to support up-and-coming artists and tell their stories via intimate live experiences and behind-the-scenes access. This partnership will provide an even more powerful, innovative and far-reaching platform for new music, artist-made content and engagement.”
A-Trak, the Grammy-nominated Canadian producer and DJ, will kick off season 2 ofThe Navigator Live series with a live in-hotel performance this spring.
Tove Lo, AWOLNATION, and The Lone Bellow are set to follow with live shows throughout the coming months at key Renaissance Hotels. Additional artists will be added to the line-up in the coming months.
Dedicated to giving guests access to the hottest emerging musicians today, Renaissance Hotels and Billboard are going on the road this music festival season to provide behind-the-scenes content via Billboard Studios. Billboard Studios is the hub where festival artists and talent share their personal stories about their current album, career, the music festival scene, and upcoming tours. Billboard editors will host exclusive video interviews and interactive experiences with today’s biggest names in music.
The Billboard Studios powered by Renaissance Hotels will take place on property at Renaissance Indian Wells Resort & Spa,the host hotel during Coachella (April 10-11) and on festival grounds at BottleRock (May 29-31 in Napa Valley), Governor’s Ball (June 5-7 in New York City), Firefly (June 18-21 in Dover, Delaware) and Lollapalooza (July 31-August 2 in Chicago). Exclusive artist interviews and other related content from the studios will be streamed on Billboard.com and Billboard social channels, on www.youtube.com/renhotels and in-room at Renaissance properties.
Consumers and Marriott Rewards® members will be given the chance to attend bothThe Navigator Live events and festivals by participating in Billboard and Renaissance Hotels social media competitions that will run prior to each event. These tickets will include VIP experiences such as exclusive behind-the-scenes access and artist meet-and-greets.
Guests can book a stay and check out the full line up of performances and promotions planned throughout the year at Renaissance Hotels by visiting www.renhotels.com,www.facebook.com/renhotels, and AXS.com. Renaissance Hotels’ Navigators, the brand’s local neighborhood experts, will have their own exclusive access to AEG’sAXS.com ticketing platform so guests can gain last-minute direct access to select AEG promoted concerts, sporting events, and more. Guests of the hotel who are enrolled in the award-winning guest loyalty program, Marriott Rewards®, are able to earn points during their hotel stays that can be redeemed for free holidays, flights, hotel rooms and merchandise.