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Research reveals preferred overseas holiday destinations

January 31, 2018 Headline News No Comments Email Email

Latest research ranking the preferred overseas holiday destinations for Australians has placed Indonesia (primarily Bali) only eighth on the list despite being consistently one of the top countries Australians visit – and Donald Trump appears to be a magnet for visits to the US rather than a deterrent.

Roy Morgan says the US is now “clearly the preferred overseas holiday destination for Australians” with 17.9% of Australians in the year to November 2017 indicating they would like to holiday there for at least one night in the next two years – up 0.5% on a year ago.

The results appear to shrug off the “Donald Trump effect” – a fear that negative perceptions of the US president might deter Aussie visitors.

“Interviewing for the latest overseas holiday intention results was conducted entirely after the election of Donald Trump in November 2016,” Roy Morgan points out, “and it shows the controversial US President has not had a negative impact on holiday intentions to the US as some had feared.”

Most popular destinations among Aussies planning an overseas holiday

Other leading overseas holiday destinations included closest New Zealand mentioned by 13.7% of Australians, unchanged from a year ago, and Britain, mentioned by 13.4% of Australians (up 0.2% from a year ago).

The leading Asian destination was again Japan mentioned by 8.1% of Australians and showing the most impressive growth over the past year up by 1.4% and now ahead of traditional European holiday destinations France (7.3%) and Italy (7.0%).

Commenting on the results, Roy Morgan chief executive Michele Levine said that Australians planned on travelling to the US in the next two years at a greater rate since US President Donald Trump was elected.

“Concerns that the election of Donald Trump as US President would negatively impact travel to the United States appear unfounded from an Australian perspective with 17.9% of Australians in the year to November 2017 saying they would like to holiday in the US in the next two years, up 0.5% from a year ago prior to the 2016 US Presidential Election,” she said.

“The increasing desire to holiday in the United States is part of a broader trend with significantly more Australians than a year ago indicating they would like to take an overseas holiday in the next two years: 48.5% vs 46.8% – an increase of 1.7%.

“Other countries have benefited from Australians’ love of travel with the intention to holiday in the next two years increasing in many other leading holiday destinations including the United Kingdom – now 13.4%, up 0.2% from a year ago, Canada – now 8.2%, up 0.4% and Japan which has experienced the biggest year-over-year growth up 1.4% to 8.1%.”

Edited by Peter Needham

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