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Research shows that Accessible Tourism a bigger contributor than Chinese inbound market.

November 28, 2018 Statistics & Trends No Comments Email Email

Sparrowly Group has laid down a challenge to the tourism industry to review their approach to accessibility. After months of research Sparrowly Group have identified a significant gap in the industry in the provision of a truly inclusive experience to consumers who are affected with disability in its many forms. It is also important to note that alongside the gap identified was the opportunity that the segment represents, with visitation by people with disability attributing to $10.8 billion to the Australian economy, more than the Chinese inbound market currently at $10.4 billion.

The research led to the development of the discussion paper Creating Real Inclusion: A call to arms to the tourism industry. Sparrowly Group Founder and Managing Director, Giovanna Lever notes the importance for the tourism industry to lead the way in the provision of services for people with disability, “It was evident from the research and the people that we interviewed as part of the project that whilst the tourism industry has taken a step in the direction of inclusion, it’s just not enough” Mrs Lever said.

“Tourism has an opportunity right now to lead a change in the way many industries address this important segment and offer true accessibility rather than a cursory solution, not just for the benefit of those with disability but for maximising the opportunity presented by the segment and ultimately the sustainability of the industry itself.” Mrs Lever added.

The independent research paper, incorporates the outcomes of discussions with people with disability across many forms as well as tourism and event operators and their approach to accessibility including analysis of major events such as the 2018 Gold Coast Commonwealth & Paralympic Games.

The paper also outlines multiple recommendations including and potentially of most importance, comprehensive and appropriate training of staff in the delivery of inclusive service. For those with disability, it is not just the physical experience that denotes an inclusive one but the attitudes and understanding of staff in service delivery.

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