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Revealed: Chris Hemsworth’s Tourism Australia salary

March 13, 2018 Headline News No Comments Email Email

Tourism Australia made a brilliant choice when it secured the services of superstar actor Chris Hemsworth as its ambassador.

According to Brisbane’s Courier Mail, Hemsworth has returned Tourism Australia’s investment almost 150 times over. When Tourism Australia signed Hemsworth in 2016 he was paid AUD 1.25 million, the publication said. Since then he has generated an Estimated Advertising Value of AUD 170.97 – and he’s still going strong promoting Australia.

Hemsworth, one of the world’s most famous actors and celebrities, lives in Byron Bay with his wife Elsa Pataky and their three children.

Some 14.5 million Instagram followers read his posts on Australia and revel in the gloriously photogenic places he visits and the Aussie characters he meets. It’s the sort of publicity most only dream of.

Aussie perfection. One of Hemswroth’s Instagram shots

Not to mention that famous Crocodile Dundee Superbowl ad, featuring Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe, as well as Danny McBride.

Cosmo magazine quoted a spokesperson for Tourism Australia saying Chris Hemsworth had delivered “exceptional results” as an ambassador. Who would disagree?

Hemsworth and daughter. 1.8 million likes!

Hemsworth is reported to have earned about AUD 40 million last year, largely from his role as Thor in Thor: Ragnarok.

Written by Peter Needham

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