As part of its continued expansion into APAC, today ReviewPro announces the opening of a new office in Australia with the appointment of Avril Carter as Sales Director for Australasia.Being one of the ten largest tourism destinations worldwide, Australasia is already an important market for ReviewPro. Earlier this year, the company established a long-term strategic partnership with Star Ratings Australia, the country’s national accommodation ratings organization, to provide their Guest Intelligence solution to accommodation providers across the country. Numerous leading hospitality brands in the region have also chosen to partner with ReviewPro, including Crown Hotels, YHA Australia and Aspen Parks & Resorts in Australia as well as VR Group and Distinction Hotels in New Zealand. With the incorporation of Carter, ReviewPro anticipates a steady growth of its already strong presence in the region.
With more than 23 years’ experience working in hospitality, including strategic roles at TripAdvisor and Orbitz Worldwide, Carter brings unparalleled industry and market knowledge to the table. During her time at TripAdvisor, she won the APAC Regional STAR Award for consistently exceeding revenue targets over 2013-14.
“Australasia represents an exciting opportunity for us to expand our global reach and leadership position in the Guest Intelligence market”, said RJ Friedlander, CEO of ReviewPro. “Carter is an important addition to our team and with her background and expertize, she is the ideal person to focus on implementing strategic initiatives to extend our customer base in Australasia.”
On her recent appointment, Carter said, “I am excited about this new role and to be among the pioneers of Guest Intelligence. I am impressed by the superior quality of ReviewPro’s solutions, including the Global Review IndexTM (GRI), an online reputation score used by thousands of hotels worldwide as a benchmark for guest satisfaction. Given the company’s proven capacity of delivering results, I look forward to helping new clients leverage review analytics to prioritize operational and service improvements to enhance the guest experience and drive revenue growth.”
The establishment of the Australian branch, in addition to ReviewPro’s existing offices in Barcelona, New York and Singapore, comes following the brand being identified in 2014 as the fastest growing company in hotel reputation management for the second consecutive year.
For more information about ReviewPro or to arrange an interview, please contact [email protected].