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reward-U Celebrates 1 Million Members Milestone with The Million Fun Points Question: What is Your Dream Trip to Japan?

July 6, 2017 Loyalty No Comments Email Email

reward-U, the loyalty programme founded by Hong Kong’s low-fare airline HK Express, continues to maximize moments of enjoyment for today’s young and value-seeking travellers.

With its easy and efficient dollar-based programme structure, different and unique features such as reward-U Crew to allow friends and family to share points, experience enhancing proposition to enable redemptions for “any seat, any flight, any time”, and an approachable team to provide help to members whenever they need it –  membership has soared. In just over a year since its launch in April 2016, reward-U has achieved 1 million members!

“Thanks to the support of members and partners, our membership growth has achieved tremendous momentum, doubling over the past three months to reach the one million members milestone,” said Steven Greenway, CEO of reward-U. “As we continue to grow our list of lifestyle partners and enhance our member engagement, reward-U will transform the loyalty landscape in Hong Kong by enabling millennial travellers to squeeze the most out of life and amplify their enjoyable experiences.”

At a ceremony held today, Steven Greenway and Emily Ip, Section Head & Senior Product Management Manager of The Bank of East Asia, Limited jointly presented reward-U’s one millionth member Ms Lam Lai Yung with 1 million reward-U points sponsored by BEA credit card.

To celebrate this exciting milestone, reward-U is launching the “Million Fun Points Giveaway” contest on its Facebook page, asking members how they would enjoy a 3-city dream trip to Japan this September with their “Dream Crew”. Members can enter the contest from Friday until July 30 by first forming a reward-U Dream Crew with one captain and up to four other fellow travel lovers.

The most creative “Dream Crew” will be awarded their dream trip to Tokyo, Osaka and Takamatsu sponsored by HK Express and Zuji, accompanied by a film crew to capture the joy and fun of their travels – plus 1 million bonus reward-U points.

Mr. Greenway was joined today by celebrity guests and reward-U members Sammi Cheung and Tiffany Lau, who shared details of their ideal “Dream Crew” and how they would make the most of 1 million reward-U points by taking advantage of celebratory offers from reward-U’s partners.

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