Ritu Kumar’s new winter floral collection is a combination of Indian and contemporary fashion. This collection exemplifies new styles of floral prints, full of elegance and grace, while remaining rooted in Indian culture.
The outfits in the collection are comfortable and showcase a soft femininity with new techniques that incorporate classic Indian prints and embroidery. These outfits are versatile and can be worn for casual or special gatherings.
The silhouettes are young and modern, taking kurtas to a global level. Outfits comprise beautiful necklines, borders and flared bottoms giving the collection an indo-chic look. The colour palette is subtle, with floral patterns along with fabrics like crepe and viscose.
Ritu Kumar store locations in Dubai