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Robert McPherrin Appointed General Manager Of Hilton Dallas Lincoln Centre

August 9, 2014 Appointments No Comments Email Email

Hilton Worldwide today announced the promotion of Robert (Bob) McPherrin to the position of general manager of Hilton Dallas Lincoln Centre. In his new position, McPherrin will oversee all day-to-day operations of the 500-guest room hotel and will report directly to Area Vice President, Andy Slater.

Situated in the affluent area of North Dallas, Hilton Dallas Lincoln Centre overlooks a four-acre lake with walking trail. Just 15 minutes from both DFW and Dallas Love Field airports, the hotel is also conveniently positioned near dining, shopping and entertainment centers as well as near a host of HDLC_Reno_PR_2012_FPFortune 500 companies.

“We are delighted to welcome Bob to his new position and believe he will be a great asset to Hilton Dallas Lincoln Centre,” said Slater. “Bob brings a deep understanding of the Dallas market and extensive hospitality industry experience. We are confident that under his leadership Hilton Dallas Lincoln Centre will differentiate itself as a leading destination for business and leisure travelers.”

Since 2011 McPherrin served as the director of sales and marketing of a Dallas-area sister property, Hilton Anatole. During his time at this iconic property, he had oversight of group and transient sales as well as all marketing and public relations efforts. Under his leadership, the hotel introduced three new restaurants and forged several marketing partnerships with sporting and Dallas-area community organizations that led to significantly increased revenue and market share.

Prior to this, McPherrin held the position of assistant executive director at the Grapevine Convention, TX & Visitors Bureau and opened the Gaylord Texan hotel as the vice-president of sales and marketing. Bob also held leadership positions.

He received a Bachelor of Arts degree at Loyola University of Chicago and a Master of Arts at University of Illinois.

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