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Rolls-Royce Motor Cars At The 35th Bangkok International Motor Show 2014

March 28, 2014 Destination Thailand No Comments Email Email

unnamed (13)Rolls-Royce Motor Cars stages its largest presence to date at the 35th Bangkok International Motor Show 2014 (BIMS) with authorised dealer Millionaire Auto Sales & Services (Thailand) (a subsidiary of Master Group Asia (Corporation) Co. fielding a four-car stand, complete with a customer lounge.

Majestic Horse Collection Ghost – Rolls-Royce Bespoke celebrates an auspicious year

Making its South East Asian debut, the Rolls-Royce presents the Majestic Horse Collection Ghost, which takes inspiration from classical interpretations of the horse in traditional Chinese art. Ghost’s 6.6 litre twin turbo V12 delivers an effortless drive experience through its 563hp / 420kW and 780Nm of torque.  unnamed (14)

The car presents a contemporary re-imagining of the traditional Chinese representation of the horse in beautifully hand-crafted marquetry to the dash-board and embroidery to the headrest and cushions. The exterior is exquisitely finished with horse motif, hand-applied to the twin coachlines.  The collection times with the Chinese Zodiac, the Year of the Horse, being celebrated in 2014. Furthermore, this auspicious year marks the rare convergence of two key themes– ‘wood’ and ‘horse’ for the first time in over half a century.

“Asian customers are increasingly embracing the unparalleled scope for personalisation our Bespoke service offers,” said Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars. “This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design.“

“Our success with Rolls-Royce Bespoke in Thailand underlines why we are presenting the car here for the first time, added Herfried Hasenoehrl, General Manager – Emerging Markets, Rolls-Royce Motor Cars. “Our authorised dealer, Rolls-Royce Motor Cars Bangkok (RRMCB), has been proactive in building a sustainable business, with record motor car sales for Thailand in 2013 (+16%) – the largest growth of any market in the region outside of China last year. In addition, growth in Bespoke demand was also the highest in the region (+178%).“

“Rolls-Royce Motor Cars Bangkok continues to present unique cars to the market with unparalleled craftsmanship and uncompromising quality standards that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle ultra-luxury goods,” said Chatvithai Tantraporn, Deputy Managing Director of Rolls-Royce Motor Cars Bangkok.

Wraith – the boldest expression of Rolls-Royce

unnamed (15)Rolls-Royce exhibits Wraith, its most powerful and dynamic motor car.  A two-door fastback with ample seating for four passengers, Wraith’s twin-turbo V12 engine develops 624 BHP / 465kW and 800 Nm, powering the car to 100km/h in 4.6 seconds via an 8-speed transmission. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but Wraith also presents a unique character defined by power, style and drama – with just a hint of the ‘noir’.

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers.

The model continues to broaden the brand’s customer base to a younger audience.

Phantom Series II – Rolls-Royce’s flagship

One model of the pinnacle Phantom Series II is being exhibited.  Series II was developed with founder Sir Henry Royce’s mantra: “to take the best that exists and make it better”.  The car, which has established itself as the benchmark in automotive luxury, is a thoughtful update with contemporary yet timeless design enhancements. Cutting-edge technologies significantly improve the car’s drive-train, ease-of-use and connectivity. The car is powered by a 6.75 litre V12 engine producing 453 BHP/338 kW and 720Nm of effortless torque through an updated 8-speed transmission.

Regional warranty for Rolls-Royce motor cars in Thailandunnamed (16)

In a move to ensure that future imports of Rolls-Royce cars into Thailand are compatible with local regulations, the company will introduce a new Regional Warranty for the entire Rolls-Royce model range. The change in policy is aimed to ensure an effortless ownership experience for owners in Thailand, where previously premature failures (due to technical incompatability and non-legal compliance) have occurred. Further details will be announced shortly. 

Rolls-Royce Motor Cars to expand further in South East Asia

The success of the Rolls-Royce business in Thailand has spurred further plans to expand into markets such as Cambodia and, potentially, Myanmar. Last year, the company established dealerships in Hanoi, Vietnam and Manila, Philippines along with other facilities in Australia, India and Japan.

General Manager for Emerging Markets, Herfried Hasenoehrl commented: “We have been eyeing the Cambodia market for some time and will be in a position in a few months to announce a dealer partner in the market.  We continue to review the business cases for Myanmar along with other opportunities in the region. This is an exciting time for Rolls-Royce as we see increasing demand for our brand in emerging markets where several years ago, a dealership would have been a distant dream. With the ASEAN region  home to 600 million people, growing infrastructure and a growing number of highly successful individuals, we see an increase from discerning clients who want to create the pinnacle of automotive luxury, and this is Rolls-Royce.”

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