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Rolls-Royce Motor Cars Celebrates The Arrival Of Wraith In Thailand

July 10, 2013 Destination Thailand No Comments Email Email
  • The most powerful and dynamic Rolls-Royce motor car in history debuts in Thailand
  • Wraith set to be the most luxurious two-seater Coupé introduced
  • Anniversary of Thailand’s premier Rolls-Royce showroom: launched July 2012
  • Wraith pricing in Thailand to start from 30.9 million THB including taxes

_IMG_8545_re The most powerful Rolls-Royce motor car in history today saw its Thailand debut. Wraith’s sleek two-door fastback design and bespoke two-tone exterior were revealed at a closed door event in central Bangkok.

The launch of Wraith celebrates the anniversary of Thailand’s first Rolls-Royce Motor Cars’ showroom at Rama 3, opened in July 2012 by Millionaire Auto Sales & Services (Thailand) Company Limited, a subsidiary of Master Group Corporation (Asia).

General Manager for Emerging Markets Asia, Herfried Hasenoehrl; Vivat Thamchuanviriya, Chairman of Master Group Corporation (Asia) Co., Ltd and Chatvithai Tantraporn, General Manager Rolls-Royce Motor Cars Bangkok all celebrated the reveal in central Bangkok.

Herfried Hasenoehrl commented: “Our business in Bangkok continues to go from strength to strength.  We recently launched our second showroom at a luxury shopping mall in the capital – the Rolls-Royce Motor Cars Bangkok Boutique. This month we celebrate the anniversary of our first showroom in Thailand with a new, exciting model – Wraith.  We see Wraith as an exceptional car for the discerning Thai customer – stylish, powerful and with all the hallmarks of Rolls-Royce comfort and craftsmanship.”


Chatvithai Tantraporn said: “Since its launch in Geneva we’ve been very excited to showcase Wraith in Thailand for the first time, as we anticipate it being very popular with our customers here. The team at Rolls-Royce Motor Cars Bangkok is looking forward to delivering the first customer car in quarter four this year.”

Khun Vivat added: “We’re very proud to have launched not one but two facilities in Thailand in the space of a year. We are very excited with the launch of Wraith here in Bangkok today as it presents a totally new proposition. There are a number of innovative Rolls-Royce details which distinguish Wraith, but we expect our customers to further commission Bespoke features to personalise their car.”

Wraith pricing in Thailand starts from 30.9 million THB including taxes, with first customers to receive their orders in quarter four of this year.


Wraith is the boldest, most dramatic and powerful Rolls-Royce that has played host to the famous Spirit of Ecstasy figurine. Featuring a contemporary two-door design, Wraith’s striking fastback body exudes power, style and drama – inspired by the great Grand Tourers of the Fifties and Sixties.

Finished in Diamond Black lower and Jubilee Silver upper, this two-tone presentation complements Wraith’s sweeping fastback design that gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world-class athlete poised in the starting blocks. Further expression of dynamic intent can also be seen in Wraith’s deeply recessed grille and wide rear track.

Coach doors open to reveal a sumptuous interior complete with the softest Phantom-grade leathers in a Consort Red accent, and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth. This stunning new open grain wood treatment is a testament to the skills of our craftspeople in Goodwood.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic transmission. 624 bhp and 800 Nm of torque from only 1,500rpm is available to the driver enabling Wraith to achieve the 0-100 km/h sprint in 4.6 seconds.

A wide rear track, shorter wheelbase and lower roof height further contribute to the most involved driving experience of any Rolls-Royce in history. The car sits on a set of 21-inch five-spoke part polished tyres which feature self-righting RR monogram centres matched to the body colour of the car. Wraith’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these technologies assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. Camera system will come as standard in all Wraith cars delivered to Thailand. Improvements in connectivity have also taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.

The Spirit of Ecstasy Rotary Controller allows navigation through on-screen functions using a touch pad. English letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.

In Thailand, pricing for Wraith starts from 30.9 million THB including taxes.  First deliveries of Wraith will be made to Thai customers in the final quarter of 2013.

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