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Rosewood Hotel Group Continues Dynamic Growth With The Addition Of Four New Asia Properties

October 18, 2018 Hotel Developments No Comments Email Email

Rosewood Hotel Group, the global hotel group with four distinct brands — Rosewood Hotels & Resorts®, New World® Hotels & Resorts, pentahotels, and KHOS — opens the next chapter of its Asian expansion with appointments to manage four key properties:  Rosewood Shenzhen (opening 2022), Rosewood Hermana Mayor (2023), New World Jaipur Resort (2023) and Rosewood Shanghai (2024.) These hotels significantly add to the group’s trajectory to extend its footprint into iconic destinations across Asia Pacific.

The group’s expansion is distinguished by its approach to creating strong, modern, and differentiated brands, its focus on design and innovation, and a commitment to a very bespoke and personal approach to hospitality.

Robust Asia expansion for Rosewood Hotels & Resorts

“We intend to double the number of Rosewood hotels in the next five years, from our current 24 hotels in 15 countries, with a full one-third of new properties located in Asia,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group.  “China remains a priority and our entry into Shanghai and Shenzhen represents an important expansion of our footprint in Tier 1 cities.”

The growth of the group’s ultra-luxury brand is fuelled by its A Sense of Place® philosophy – Rosewood’s focus on creating exquisite, one-of-a-kind properties that reflect each destination’s history, culture and lifestyle in the world’s most desirable locations.

The new Asia hotels join Rosewood deals announced this past year for Chengdu, Yangon, Antigua and Houston, recent openings in Phnom Penh, Luang Prabang and Baha Mar in the Bahamas, and the re-opening of Rosewood Bermuda following a landmark renovation.

Rosewood Shanghai, China (2024): Rosewood Shanghai, owned by Hopson Commercial Property Management Company, will feature dramatic views from the top floors a new skyscraper in Suzhou Creek, Jing’an district, one of the most exciting and dynamic neighborhoods in the city.  Surrounded by historic Art Deco buildings and contemporary architecture, amidst vibrant art, retail and dining scenes, Rosewood Shanghai will also be the centerpiece of the Hopson One Suhewan development that will include grade-A offices, residences, luxury retail, and spaces for art and culture. The hotel will feature 220 rooms and 83 luxury Rosewood Residences (serviced apartments) and offer stunning views of the Puxi and Pudong skylines, with easy access to the famous Bund promenade, Nanjing Road commercial area and People’s Square.

Rosewood Shenzhen, China (2022): Rosewood was appointed to manage this landmark property by China Resources Land Limited (CR Land), the flagship subsidiary of China Resources Group.  Rosewood Shenzhen will be part of a new mixed-use development project offering prime office and luxury retail spaces, as well as the hotel and serviced apartments. Rosewood Shenzhen will have 300 guestrooms and 50 Rosewood Residences, strategically situated in the thriving Pearl River Delta megapolis at the intersection of Nanshan, Futian, and Baoan Districts.

Rosewood Hermana Mayor, Philippines (2023): Rosewood Hermana Mayor, Philippines will be an ultra-luxury resort and the brand’s first entry in the Philippines, located on a pristine private island just 10 kilometres from the mainland. AquaTerra Hotels and Resorts Development Corporation appointed Rosewood to manage the property.  Rosewood Hermana Mayor will feature 128 villa accommodations and additional Rosewoood Residences for private ownership all boasting spectacular sea views and open vistas of the lush tropical forest and immaculate white sand beach.  Sustainability will lie at the heart of Rosewood Hermana Mayor with initiatives in clean technology, renewable energy and conservation touching all aspects of the resort.

Rosewood Hermana Mayor and Rosewood Shanghai will also be home to Asaya, Rosewood’s innovative, integrative wellness concept.  In keeping with Rosewood’s reputation for forward-thinking and deep understanding of the changing needs of affluent travellers, Asaya responds to the rapidly accelerating demand for a personalized and holistic approach to wellness, going beyond hotel spa treatments to encompass the entire lifestyle.

The brand first embarked on its Asian journey with Rosewood Beijing in 2016, which introduced the brand’s contemporary sophistication and A Sense of Place® concept to the region.  Four more one-of-a-kind ultra-luxury Rosewood properties have opened in four Asian countries in the last 12 months:  Rosewood Sanya, Rosewood Phuket, Rosewood Phnom Penh and Rosewood Luang Prabang. By the end of Spring 2019, Rosewood will have nine unique, ultra-luxury properties across Asia, with the highly anticipated openings of Rosewood Hong Kong, Rosewood Bangkok, and Rosewood Yangon this Winter and Rosewood Guangzhou in Spring 2019.

Newly opened Asia properties have already become iconic hotels in their locations.  In 2018, Rosewood Sanya was recognized as Best Design Hotel byEsquire and Rosewood Phuket and Rosewood Luang Prabang were both named among The Best New Hotels by Condé Nast Traveler. Rosewood Phnom Penh and Rosewood Phuket were acclaimed in Condé Nast Traveler’s 2018 Readers’ Choice Awards, in a total of 16 of Rosewood hotels recognized, as well as 14 Rosewood properties being included on the 2018 Forbes Travel Guide Star Rating List, including Rosewood Beijing.

New World Hotels & Resorts expanding in Asian gateways and getaway locations

New World Jaipur Resort, India (2023): New World Jaipur Resort, India, will be the brand and group’s first step into the Indian subcontinent.  Owned by Keemaya Resorts and Spas, New World Jaipur Resort will be the first all-villa luxury resort in the city, featuring 181 spacious villas and extensive leisure and event facilities.

The resort joins 11 existing deluxe New World Hotels & Resorts properties in popular Asian gateways and getaway destinations in China, Vietnam, Malaysia and the Philippines. The January 2018 opening of New World Petaling Jaya Hotel near Kuala Lumpur marked the brand and group’s first property in Malaysia and the hotel has quickly established its reputation; it was recently awarded the Best Corporate Hotel by Property Insight’s Prestigious Developer Awards, Best New City Hotel by TTG Travel Awards, and Best Employer Brand Award by Malaysia Best Employer Awards 2018. 

Innovative Pentahotels grows in China and enters Russia

pentahotels, Rosewood Hotel Group’s upper-midscale hotel brand also has an ambitious growth plan in Asia, with a specific focus on China.  In 2018, the brand will re-enter Russia with the opening of pentahotel Moscow, following on the heels of the August opening of pentahotel Chengdu, conveniently located near the new Convention Centre. These new “neighbourhood lifestyle” properties join pentahotels in 28 locations across seven countries and two continents with a revolutionary vision and renewed brand values, pentahotels is positioned for a growth plan that largely prioritizes China locations in the years to come.

Pioneering KHOS brand to debut in 2019

The KHOS brand exemplifies the group’s focus on innovation and its strength in understanding the needs of today’s luxury travellers.  KHOS will unveil its first hotels in a global rollout in 2019.

The new upscale business-lifestyle brand will complement the group’s existing portfolio of brands by serving a distinct and emerging market segment. Designed specifically for the connected, non-stop nature of today’s digital era, the brand is inspired by the energy, dynamism and creativity of modern Asia.  It turns the traditional notion of a business hotel on its head by blending high functionality with impeccable style.  Underpinned by the group’s strength in innovation, design, and creativity, KHOS will create a distinctly market-driven, and operationally streamlined brand within the group’s portfolio.  It will showcase a fresh approach to public spaces, dining, business facilities, meetings and events, wellness and the guest experience.

Measured and meaningful growth:  the strategic priority

Rosewood Hotel Group’s thoughtful and considered growth will see the group add 50 hotels to its portfolio globally — a 70% increase across the four brands – in the next three to five years. While an ambitious pipeline, great care is taken to ensure the global consistency and integrity of each brand and that its global expansion is managed to ensure an unwavering focus on guests, partners, associates and the local community.

“The philosophy of Relationship Hospitality is a critical foundation for the group, and is a defining pillar of our growth vision,” said Sonia Cheng.  “Relationship Hospitality is a focus on the core fundamentals of the hospitality industry: guest experience, being a positive and active contributor to our communities, creating opportunities for growth for our associates, and delivering value and high returns for our owner-partners. This has been one of the critical determinants for our success to date and will remain so going forward.”

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