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Rotana’s sustainability achievements lauded at Abu Dhabi Sustainability Group’s Business Leadership Awards

April 19, 2016 Accolades No Comments Email Email

Rotana, one of the leading hotel management companies in the Middle East, Africa, South Asia and Eastern Europe, was recognised and rewarded for its corporate sustainability achievements at the annual Abu Dhabi Sustainable Business Leadership Awards hosted by the Abu Dhabi Sustainability Group (ADSG).

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Rotana Hotel Management Corporation’s Corporate Director of Environment, Health & Safety, Christiane Abou Zeidan, was named the ‘Sustainability Manager of the Year’ for her efforts in spearheading Rotana’s sustainability achievements, headlined by its Global Corporate Sustainability Platform, Rotana Earth, a comprehensive framework that was launched in 2013 to address environmental, economic and social sustainability across Rotana’s entire portfolio of new and operating hotels, hotel apartments and resorts.

“As the foremost hotel brand in the region, we remain committed in our efforts to embrace and promote sustainable business practices through values and principles that demonstrate our strong sense of responsibility towards the environments we operate in. Being recognised for our efforts at the prestigious Abu Dhabi Sustainable Business Leadership Awards is not only a matter of great honour for the entire Rotana family, but it also encourages us to constantly relay this important message among our colleagues, guests and partners, to continue building a solid future for the company and the community,” saidOmer Kaddouri, President & CEO, Rotana.

The annual awards offer the region’s only independent recognition scheme to organisations that showcase sustainability performance and acknowledge their efforts in demonstrating sustainability impact, leadership and commitment.

Renowned for its sustainable best practices in the region and within the industry, Rotana has actively propagated a number of significant sustainable activities through Rotana Earth, which is aimed at maximising benefits to all the areas Rotana is closely associated with – the environment, economy and the local communities.

Rotana Earth’s key sustainable focus areas include energy optimisation strategies to minimise harm to the environment; training programs, best practice awareness among colleagues and communicating sustainability initiative messages to its guests; responsible procurement policy implementation among its suppliers; practice of transparent and ethical governance processes as well as engagement activities among the local communities.

With sustainability being one of its key business priorities, Rotana has been sharing detailed information on the most significant sustainable areas, important milestones and success stories in Rotana Sustainability Report 2012 under the theme ‘Respect Protect’ and in Rotana Sustainability Report 2013/2014 under the theme, ‘Educate Engage’, to continue generating maximum impact in the future. To read the full reports, please visit:

The focus areas – crafted around Rotana’s core corporate values of LIFE: Long-term, Innovative, Friendly and Ethical – mirror the brand’s strong commitment in serving a growing base of guests, in the most socially and economically sustainable manner, within the tourism sector.


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