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Rottnest Express merges with Experience Australia Group

November 21, 2016 Business News No Comments Email Email

We are excited to announce that Rottnest Express has merged with Experience Australia Group to form a market leading Australian company focussed on tourism in Australia.


Experience Australia Group owns a number of iconic Australia tourism businesses including the Great Southern Rail and Cruise Whitsunday, details of which can be found below.

This is an exciting development in the progression of Rottnest Express and the vision we had when acquiring the business in 2007 to expand the operations, become the premier tourist business in Western Australia servicing Rottnest Island and connecting Rottnest Island to the mainland.

The merger with Experience Australia Group will accelerate the business of Rottnest Express in terms of expanding its focus on the tourist market in Western Australia and the synergy with Experience Australia’s other assets is expected to increase the number of interstate and overseas tourists visiting Western Australia and Rottnest Island.

“The growth in tourism in Western Australia and Australia is exciting for our industry and Experience Australia Group will play a key role in connecting tourists to a broad range of world-class opportunities across Australia” said Scott Bailey, Chairman, Rottnest Express.

“The opportunity with Experience Australia Group to expand our business in Western Australia and enhance our service offering to the residents of Perth and tourists is something we are very excited about”.

We are very proud of our achievements over the years including recognition through the form of following Awards, including:

2011 Category 14 Marketing – Love my Rotto – Winner Gold Medal
2011 Category 11 Major Tour and / or Transport operators – Winner Gold Medal
2012 Category 11 Major Tour and / or Transport operators – Winner Gold Medal
2013 Category 11 Major Tour and / or Transport operators – Winner Silver Medal
2016 Fremantle Business Awards: Business of the Year Award
2016 Fremantle Business Awards: Marine Industry Excellence Award
2016 Fremantle Business Awards: Excellence in Strategy, Marketing & Communications
2016 Category 11 Major Tour and / or Transport operators – Winner Silver Medal

Rottnest Express was advised by EY Mergers & Acquisitions and Clifford Chance.

Further Details on Experience Australia Group:

Experience Australia Group aspires to become recognised as Australia’s number one experiential tourism company.

Great Southern Rail is an iconic tourism rail company, which operates the luxury Australian transcontinental passenger rail services “The Ghan” and “The Indian Pacific”.

Cruise Whitsunday is the leading marine tourism operator in the Whitsundays region, providing island resort transfers, Great Barrier Reef and Whitehaven Beach trips and activities for domestic and international tourists.

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