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Roy Morgan announces winners of the 2016 Customer Satisfaction Awards

February 24, 2017 Accolades No Comments Email Email

While conventional wisdom dictates that ‘the customer is always right’, this is not necessarily borne out in reality. All too frequently, consumers find themselves at the receiving end of service that’s indifferent or even bad, either in store, online or over the phone—making those businesses that do care about satisfying their customers all the more special and worthy of celebration. Which is precisely what happened last night at the sixth annual Roy Morgan Customer Satisfaction Awards…

At a gala dinner in Melbourne, Roy Morgan’s CEO Michele Levine presented 32 awards to businesses that consistently outperformed their peers throughout 2016 with their unwavering dedication to satisfying their customers – as judged by these very customers.

There were 12 first-time award-winners this year: among them Jeanswest, triumphant in the always action-packed Clothing Store of the Year category; Emirates, deserving recipient of the International Airline of the Year; and St.LukesHealth, showing the major players how it’s done in the Private Health Insurer of the Year category.

Repeat winners included Qantas, taking out its third consecutive Domestic Airline and Domestic Business Airline of the Year awards; Apple iPhone with its sixth Mobile Handset Provider title; and ALDI, who snatched back the award for Supermarket of the Year from last year’s winner Foodland.

Meanwhile, in its first year as a fully-fledged bank, Greater Bank (formerly Greater Building Society) won the prestigious Bank of the Year award, beating out a field of 27 contenders.

The Annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan’s Consumer Single Source Survey.

Customer Satisfaction Awards 2016 — Winners


Bank of the Year Greater Bank
Major Bank of the Year Commonwealth Bank
Building Society / Credit Union of the Year People’s Choice Credit Union
General Insurer of the Year RACT
Private Health Insurer of the Year St.LukesHealth
Risk & Life Insurer of the Year Allianz
Retail Super Fund of the Year Macquarie
Industry Super Fund of the Year Catholic Super


Auto Store of the Year Supercheap Auto
Coffee Shop of the Year Muffin Break
Clothing Store of the Year Jeanswest
Department Store of the Year Myer
Discount Department Store of the Year Target
Discount Variety Store of the Year The Reject Shop
Furniture/Electrical Store of the Year The Good Guys
Hardware Store of the Year Home Timber & Hardware
Chemist/Pharmacy of the Year Soul Pattinson
Quick Service Restaurant of the Year Guzman y Gomez
Liquor Store of the Year First Choice Liquor
Shoe Store of the Year Spend-Less Shoes
Sports Store of the Year Rebel Sport
Supermarket of the Year ALDI


Home Phone Provider of the Year Southern Phone
Home Broadband Service Provider of the Year Internode
Mobile Handset Provider of the Year Apple iPhone
Mobile Phone Service Provider of the Year iiNet

Travel and Tourism

Domestic Airline of the Year Qantas
International Airline of the Year Emirates
Domestic Business Airline of the Year Qantas


Electricity Provider of the Year Red Energy
Gas Provider of the Year Lumo Energy


Car Manufacturer of the Year Lexus

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