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Roy Morgan Customer Satisfaction Awards: Tourism and Travel’s highest flyers announced

February 24, 2014 Accolades No Comments Email Email

The flying kangaroo was soaring at last night’s Roy Morgan Research annual Customer Satisfaction Awards, with Australia’s oldest airline Qantas winning the Domestic Airline of the Year award.

Reports of looming cost cuts and challenges ahead were forgotten as Qantas pipped subsidiary Qantaslink and 2012 winner Virgin Australia at the post.

Virgin Australia didn’t leave empty-handed, however, convincingly winning the inaugural Domestic Business Airline of the Year Award.Mulia-Bali

With 10 monthly wins over the course of 2013, 5-star airline Singapore Airlines was a shoo-in for International Airline of the Year for the second year running, while luxury hotel Sofitel triumphed as the Hotel and Resort of the Year, well ahead of its nearest rival Sheraton.

Michele Levine, CEO, Roy Morgan Research, says:

“It’s been an eventful year for Australia’s tourism and travel industry, with the fluctuating Aussie dollar, stiff competition from overseas operators and the economic impacts of a federal election. So we’re delighted to announce the winners of the Tourism and Travel categories of the Roy Morgan Research Customer Satisfaction Awards.

 “Qantas proved it’s still a national favourite by snatching back the title of Domestic Airline of the Year and Virgin Australia wowed travellers with its fabulous business-class offering.

“International Airline of the Year Singapore Airlines’ reputation for excellence was confirmed for another year and the Sofitel celebrated its first win as Hotel and Resort of the year.

“Our winners’ commitment to providing industry-leading levels of customer satisfaction has not gone unnoticed by Australian consumers, as these Awards demonstrate.”

We have delivered this press release via the Newsmaker media distribution service. If you would like to browse our extensive archive of detailed research findings please visit our website. To stay up-to-date with all our latest research findings you may also join our free weekly newsletter.

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