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Royal Caribbean Cruises Ltd. Announces Reservation System Enhancements To Deliver Best Available Cruise Fare

October 30, 2013 Tech No Comments Email Email

Royal Caribbean Cruises Ltd. has launched a major range of enhancements to its global reservation system. Travel agents, wholesalers and travellers will love the faster, easier and more flexible booking experience.  

The system will provide a number of new enhancements:

  • A choice of all other current offers – so the customer can choose which is best for them
  • Instant display of the best offer available to the customer
  • Instant and automatic application of promotions (such as onboard credits and free beverage packages)
  • Ability to enter the guest’s loyalty club membership number 

With the new technology, holiday makers planning a cruise with one of the company’s three cruise lines – Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises – will now receive the best cruise rates that apply – based on qualifiers such as the travellers’ age, loyalty club status and address.

“Our newly enhanced global reservation system is going to significantly elevate the cruise planning experience for our valued travel agent partners,” said Vicki Freed, senior vice president of Sales, Trade Support and Services, Royal Caribbean International. “Travel agents will be able to quickly serve up the best available fares to help them better sell Royal Caribbean to their clients and grow their business.”

The company has already engaged its travel agent partners around the world in training, in order to help them take advantage of the newly enhanced reservation system and deliver the best cruise value for travellers immediately. Travel agents can find out more details about Royal Caribbean’s newly enhanced reservation system at

“Travel agents selling Celebrity Cruises are going to instantly notice how fast this will help them make a booking and close a sale,” said Dondra Ritzenthaler, senior vice president of Sales for Celebrity Cruises. “The newly enhanced reservation system is part of our ongoing strategy to ensure greater transparency and flexibility as cruise vacations continue to offer more options and grow in sophistication.”

Royal Caribbean’s newly enhanced reservation system streamlines the cruise fare search process into four simple steps. First, travel agents will select the applicable qualifiers for their clients through their respective booking channel. The reservation system then returns the best available rate, which includes only applicable offers for their clients. The travel agent will then consult with their clients on which offer would deliver the greatest vacation value and arrive at the best eligible offer to select, at which time, the reservation can be finalized.

“We have leveraged the latest technology and delivered that power to our partners,” said Bill Martin, vice president and Chief Information Officer for Royal Caribbean Cruises Ltd. “This has been a sizable undertaking, but we are confident that this will help our partners realize greater efficiencies and returns with this system.”

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