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Royal Caribbean launches its biggest ever brand campaign in Australia

September 3, 2013 Cruise No Comments Email Email

Just in time for National Cruise Week, Royal Caribbean International has unveiled an exciting new marketing campaign – “Designed for WOW” – the largest scale brand campaign that the cruise line has ever launched in Australia.

The campaign runs through to the beginning of the summer cruise season and is being rolled out across a variety of advertising channels, including the brand’s first ever cinema advertising in Australia.

“Our new campaign brings to life the range of ‘WOW moments’ that our guests experience on a Royal Caribbean holiday,” says Marketing Manager, Rosie Rissetto-Spiers.  “Royal Caribbean builds the most innovative, unique cruise ships in the world which are ‘designed to WOW’.  Combining these ships with our crew’s Gold Anchor service and almost 300 worldwide destinations produces countless ‘WOW moments’ that set Royal Caribbean apart, whether it’s trying things you’d never imagine doing on a ship – like surfing, rock climbing, or even sky diving – or being blown away by Broadway shows, ice-skating spectaculars or simply enjoying an amazing sunrise from your private balcony.”

The new campaign features images of guests enjoying ‘WOW moments’ – big and small, onboard and ashore – with fresh and vibrant imagery to show what makes the Royal Caribbean experience so special.  The Australia-wide campaign will also be seen in an expanded variety of media channels, including cinema for the first time and new online platforms, as well as magazines and weekend newspapers.

As would-be customers learn more about Royal Caribbean through these activities, travel agents will also be given new supporting materials with helpful information to answer client enquiries and grow their Royal Caribbean sales.

“We also have some more surprises in store in the coming weeks that my team won’t let me talk about just yet, so you will have to stay tuned!” says Rosie.

To view the 30″ Cinema spot please click here. To view our new eDM template please click here t
Travel professionals can call 1300 754 500 or visit cruisingpower.com for more information.

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