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RUTAS rebranding to ‘Unique Latin America’

September 13, 2017 Business News No Comments Email Email

RUTAS, Latin American Representation, is thrilled to announce that it will be relaunching under the new name of Unique Latin America. The new name will be accompanied by a new website, amended logo and ongoing passion.

“Rutas has been considering rebranding for quite some time now, so it’s very exciting to finally share this news. I believe the new name, Unique Latin America, better encapsulates the essence of what we do and the authentic products and experiences we represent.”

Founder, Rebeca Espinoza also believes “the new name will be more visible and impressionable upon our target audiences” in an increasingly competitive travel industry.

A major component of the relaunch includes a new and improved website which provides additional support to tour operators and more in-depth information regarding Unique Latin America’s partners, featured destinations, travel products and marketing functions. Their business logo has been amended to include Central America as the business prepares to expand their representation services to emerging destinations.

 

The relaunch is also a fantastic opportunity to announce their ongoing focus on sustainable tourism, a passion at the heart of Unique Latin America and each of their partners. As travel to the region continues to increase rapidly, Unique Latin America is committed to promoting businesses that constantly strive to have a positive impact upon the communities and natural environments in which they operate.

 

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