Specialist Adelaide-based luxury in-bound tour operator The Tailor, which creates one-of-a-kind itineraries for a global client base, has won a major international award for its innovative e-marketing strategies.
The Tailor took out the Connections Award for “the best integrated e-marketing program promoting luxury or experiential travel” at the 2015 Luxperience Awards in Sydney on Tuesday night [September 8, 2015].
“This is a fantastic achievement for the Tailor team,” says Drew Kluska, the company’s managing director. “It demonstrates that a boutique South Australian operation can mix it on the world stage – and come out on top.”
The Luxperience Gala Dinner and Awards Evening was held at The Star in Sydney and attracted more than 500 luminaries from the global luxury travel industry; the prestigious Luxperience awards are judged by a panel of travel industry experts.
“We are thrilled with the success of the inaugural Luxperience 2015 Awards, which celebrate some of the best innovators and achievements in the luxury travel arena,” said Michelle Papas, director of marketing at Luxperience. “The winners are all visionaries in their own right and are setting industry standards for inspiration, innovation and quality.”
Kluska, who founded The Tailor 18 years ago, says the Luxperience Award is a vindication of the company’s forward-thinking online marketing strategy, which includes a content rich website and a dedicated video arm called The Tailor TV.
“The Tailor has its own in-house, award-winning documentary maker Luke Pike who has created 33 travel videos,” he says. “These videos showcase some of Australia’s most amazing travel destinations, from Kangaroo Island to the Great Barrier Reef, and enable clients to create life-changing itineraries in Australia.”
Kluska says that by harnessing the power of social media and by creating compelling online content The Tailor is able to talk directly to its agents and clients around the world, educating, entertaining and inspiring them to visit and explore Australia.
“People now want to consume online content. They want to learn all about the destination, the accommodation and the guides before they get on the plane,” he says.
“Ultimately, using this online video technology allows us to design better itineraries for our clients because they can make a more informed decision about what they want to see and do when they get to Australia.
“In the past the only way to articulate that experience was through words and pictures. That’s why video is so powerful because it’s so immediate and evocative. Our videos capture the magic of these iconic destinations and experiences, introducing the viewer to the actual people, the hosts and professional guides, who will be looking after them when they get off the plane.”
Visit The Tailor TV www.thetailortv.com
For press enquiries or interview requests contact Mark Chipperfield, Media & Content Manager The Tailor, on 0414 987 130