Sabre Corporation has given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak peek at its game-changing Sabre Red Workspace.
Sabre – which is tipped to pick up the Flight Centre account in Australasia when it comes up for renewal next year – says its new Sabre Red Workspace promises “to transform the way consultants and suppliers work together to create personalised experiences for travellers”.
As the GDS put it yesterday: “Just imagine if a travel consultant could advise on the best time to book to get the best price, predict the best days of travel, or even offer more options to choose from including alternate airports displayed in interactive maps.
“That’s travel consultancy at its best, with simplified comparison shopping to cleverly serve the specific needs of travellers.
“The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.”
Developed on Sabre’s merchandising platform providing access to the GDS, Sabre Red Workspace is set up to give travel consultants around the world a more intuitive way to book travel. It will let airlines, hotels and other industry suppliers market their brands in the same way they market in other channels.
“Data, analytics, personalisation and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveller needs,” Sean Menke, president of Sabre Travel Network explained.
“Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimisation and true personalisation.”
Sabre will begin upgrading travel agency customers to the new solution in early 2017, after a pilot later this year.
“Despite the South Pacific having a mature travel market, the impact of big data, social media and easier access to extensive travel information online over recent years has resulted in rising traveller expectations,” Richard Morgan, regional director for Sabre Travel Network South Pacific, commented.
“Travellers are expecting more choice, flexibility and personalisation – all while
clinching an even better ‘deal’ each time. The new Sabre Red Workspace will help everyone – from the travel suppliers to the retailers – respond to these new demands.”
Agents and suppliers have been involved in the development, which was designed to combine the look and feel of a consumer-focused website with insights, tools and features that help drive more personalised offerings to sell travel more effectively.
The new product combines data-driven booking trend information with intuitive design and a consumer-grade user interface, smart product differentiation for air extras and Branded Fares, and inspirational shopping.
Edited by Peter Needham