Sagarmatha Announces Launch of Apex Shopper Insight Technology to Strengthen Retailer-CPG Relationship
Sagarmatha, the leading 1:1 personalized marketing company, announces general availability of its Apex technology. Apex delivers critical shopper insights, empowering retailers and suppliers to sync one-to-one customer communications with their overall marketing strategy.
Apex, a data-driven, analysis, insight, and outreach solution, enables retailers and suppliers to collaboratively grow sales by linking every shopper to a 1:1 personalization strategy. Retailers can share this data with suppliers on a campaign-by-campaign basis, across all campaigns – or not at all – to analyze what worked, what didn’t, and where to focus cooperative marketing budgets to efficiently drive sales, profit, and marketing investment.
Apex’ operational framework and tool set create a single language across the retailer’s organization, allowing all shopper-centric departments to work cooperatively. Retailers can demonstrate ROI to CPGs on specific campaign spending, with the goal of optimizing future budgets.
The solution delivers critical insights into the behavior of individual shoppers, allowing further tailoring of individual communications. Its comprehensive parameter analysis includes spending per trip; spending per household; share of category and related trends; and specific products, preferred communications channels, as well as ongoing impact of short- and long term campaign results, shopper by shopper. Meanwhile, its real-time buying data can be used to streamline manufacturing and inventory control.
Apex can be up and ready in a matter of weeks. Retailers receive rapid ROI due to its minimal implementation costs and short-time to operation, as it’s offered as a SaaS.
“Cooperative marketing makes up a significant part of retailers’ merchandising budgets,” says Chen Katz, VP of Sales for Sagarmatha. “With Apex, retailers can show the types of campaigns that provide the best ROI to demonstrate why CPGs need to increase their contributions. This creates a new type of language between the retailers and the suppliers focused on the shoppers needs.”
Apex, along with Sagarmatha’s other products, optimizes the shoppers’ personal experiences using research science and data-driven machine learning applied with a human focus on the front and back end.
The solution is already in place at a major retailer with more than 1,000 locations.