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San Diego Launches New “Guides to the Good Stuff”

April 7, 2014 Destination North America No Comments Email Email

The San Diego Tourism Authority recently unveiled an exciting new digital program, the Guides to the Good Stuff.  

The program is designed to provide visitors an insider’s perspective on San Diego, using influential residents to share their perspective on the San Diego lifestyle in their own words.

The Guides to the Good Stuff highlight San Diego’s arts and culture, dining, craft beer, family attractions and activities, surf and skate culture, water recreation and golf offerings.

Each “guide” or influential resident was asked to share his or her local favorites, hidden gems and experiences that are authentic to San Diego through a series of short video interviews.  Visitors can hear and see what many local residents love about San Diego, and experience the city through local insights on what makes San Diego such a unique place to visit.

The influential San Diegans featured in the Guides to the Good Stuff include:

Aaron Chang, award-winning, internationally acclaimed sports photographer and gallery owner;

Greg Koch, CEO and Co-founder of San Diego’s popular Stone Brewing Company;

Jahja Ling, Music Director of the world-class San Diego Symphony;

Rob Machado, professional surfer and founder of the Rob Machado Foundation;

Tina Mickelson, Golf Ambassador of Callaway Golf and PGA Class “A” Member;

Rick Schwartz, Animal Care Supervisor of the San Diego Zoo;

And Marcela Valladolid, celebrity chef, cookbook author and star of the Food Network’s “The Kitchen.”

The Guides to the Good Stuff can be viewed on the San Diego Tourism Authority’s website, currently features more than 15 guides on topics ranging from craft beer and restaurants to shopping and golf, with more guides to be added throughout April and May.

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