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Sanganai/Hlangani, The Pulse Of Zimbabwe Tourism To Begin In Oct

October 1, 2013 Destination Global No Comments Email Email

Living up to the billing of its brand name, Sanganai/Hlanganani – World Travel and Tourism Africa Fair has proven to be more than just a Pan African tourism showcase.

Warwick Hotel San FranciscoThe expo, which is an annual Tourism Trade Fair, organized by the Zimbabwe Tourism Authority (ZTA), will this year again return to the exquisite Harare International Conference Centre. The sensational fair, which has continued to grow in stature, showcasing the widest variety of Africa’s best tourism products, attracts international tourism wholesalers and buyers, visitors and the media from across the world. The past five editions of Sanganai/ Hlanganani were a resounding success and attracted leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Brazil, Indonesia, Italy and many others. The editions have seen the whole world converging in Zimbabwe in the form of high calibre international buyers as well as exhibitors, hence achieving its main purpose of bringing the world to Africa hence the maxim “Where the world meets Africa”.

Running under the theme, ‘Celebrating Africa’s tourism Diversity’, the 2012 edition of Sanganai/Hlanganani lived to its billing as it attracted 85 foreign exhibitors, mainly from Africa who were part of the 1230 total exhibitors occupying 259 stands. This is indeed indicative of how the fair has evolved over the years as witnessed by the increase in its scope, exhibitor and buyers’ attendance as well as space elasticity from 4036sm accommodating 746 exhibitors in 2011 to 5090sm accommodating 1230 exhibitors in 2012.

As the Authority continues to boost the Sanganai/ Hlanganani fair, the 2013 edition is expected to ride on the successes gained over the preceding years and has no doubt that it will yet again be a resounding success. Dating as far as the first day of the 2012 edition, submissions for space reservations have been in motion with exhibitors wanting to explore more of the opportunities presented by the fair – from year to year, ranging from business networking, product explorations, sampling and marketing, travel packages and many more.   To date more than 90 have already registered for participation, which is a positive indication of the importance and benefits realised from the Sanganai/Hlanganani.

However, not only does the fair present business to business explorations but also culmination of leisure and entertainment activities that come up with the flexibility of tourism such as the tourism night, cultural activities, culinary competitions and children activities.  



Rainbow Towers International Conference Centre (Formerly Harare International Conference Centre) 


Sanganai/Hlanganani – World Travel and Tourism Africa Fair will run for four days starting on Thursday 10 October and ending onSaturday 12 October 2013.

10 & 11 October are trade days

12 October is a public day

Opening times are:

0900 – 1700 hrs 


The fair will be filled with a lot of business and networking opportunities during exhibition hours and a lively social and cultural programme parallel to the exhibition and after hours, providing more opportunities to network.

The Fair will target among other exhibitors the following:

National Tourism Boards


International Airlines

Tourism destinations

Leading Tour Wholesalers, Tour Operators and Travel Agents

Leading Hotel Chains of the world

Car Hire and Transport Operators

Suppliers of goods and services to the tourism industry


Government Ministries



Participants at Sanganai/Hlanganani – World Travel and Tourism Africa Fair stand to derive the following benefits:

Meet and network (Sanganai) with exhibitors, visiting buyers, investors and suppliers of services to the tourism sector from all over the world.

Establish strategic business partnerships with world tourism players

Showcase your destination, products and services

Acquire knowledge about different source markets

Derive value from well structured, themed and informative International tourism conferences and workshops

Interact with Travel Media from all corners of the world

Establish strategic partnerships with other destinations/Cities,

Network across Ministerial divides

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