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Santa Monica Basks In The After-Glow

October 3, 2013 Destination North America No Comments Email Email

On Sept. 28 2013, from 7 p.m. to 3 a.m., Santa Monicahosted its third iteration of Glow, the city’s signature cultural event and the nation’s only nighttime arts celebration focused exclusively on original artwork. 

Glow featured 15 site-specific, interactive art projects located along the beach and pier. For a single night, the heart of Santa Monica was transformed into a massive outdoor museum, making Glow one of the largest public art events in the world.CITY OF SANTA MONICA CULTURAL AFFAIRS DIVISION THE SPACE BETWEEN US

“From Saturday evening through early Sunday morning, over 100,000 people came to the beach to experience Glow, including both avowed art lovers and the simply curious,” says Santa Monica City Manager Rod Gould, noting that Glow‘s success required the full support of virtually every City department, from police and fire to public works. “Hundreds of City staff, contractors and volunteers were working behind the scenes to ensure that the event was safe and impeccably orchestrated, making it possible for the public to fully enjoy each other and the diverse, eclectic, interactive and wondrous art.”

Like Santa Monica itself, the art works in this year’s Glow represented a union of technology, creativity and natural splendor. With a distinguished roster of keynote artists that includes Mathieu BriandJanet EchelmanGlenn KainoRebeca Méndez andVictoria VesnaGlow is a veritable survey of contemporary art practices, ranging from large-scale earthworks to customized, participatory apps for mobile devices. The result is a collection of groundbreaking, ephemeral art works, each of which engages with the site in a unique way.

Glow benefits tremendously from the participating artists’ generosity of spirit, which was evident in the engaging and thoughtful works they created, and judging from the level of public engagement we saw this year, Glow has clearly found its audience,” says Jessica Cusick, manager of the Cultural Affairs Division for the City of Santa Monica. “After experiencing Glow, it is impossible to see contemporary art in the same light.”

The next Glow is scheduled for 2016. For more information about Glow, visit http://glowsantamonica.org/.

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