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Sarah Randall to head Centara’s MICE servicesd

May 9, 2014 Appointments No Comments Email Email

Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, has appointed Ms Sarah Randall as Head of MICE services, corporate sales and marketing.

Sarah is a British citizen with 14 years’ experience in sales and event management, ranging from hospitality through to fixed venue management and corporate events.

Her areas of speciality are in the finance, aero defence and IT software sectors, running multiple projects that include annual investor meetings, major conferences and conventions, board and VIP meetings, high-end receptions and gala dinners.

Sarah Randall - Head of MICE services

Sarah Randall – Head of MICE services

Holding a BA Hons in film studies from Falmouth College of Arts in the UK, Sarah began her career as an events coordinator and then spent five years as events manager with Compass UK Leisure in the UK, with particular expertise in the aerospace sector, high society and sporting events in Europe and Asia.

She moved to the Fat Duck Group in 2008, where she worked with celebrity chef Heston Blumenthal as functions and events manager, developing the brand for the corporate business sector.

Sarah later became accounts executive at First Protocol in London, where she continued her aerospace involvement and also developed an expertise in the corporate finance and management sector, organising events for some of the world’s leading private equity firms and aero defence companies.

Sarah joins Centara Hotels & Resorts from First Protocol, and will be based at 11th Floor, Centara Grand at CentralWorld, 999/99 Rama 1 Road, Phathumwan, Bangkok 10330 Thailand.

Her focus will be on driving MICE services throughout the business and she will be working closely with all departments within sales and marketing to extend and enhance Centara’s international MICE products range.

Centara, in addition to being Thailand’s largest operator of hotels, with 46 hotels and resorts throughout the kingdom and another 21 properties at other destinations, is also Thailand’s largest operator of events facilities, with three independent convention centres in Bangkok and two more in the northeast of the country, in the regional hub cities of Udon Thani and Khon Kaen.

Centara therefore offers a wide selection of venues for MICE events of any kind and any size, and the appointment of Sarah Randall is designed to further develop this increasingly important sector.

Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 46 deluxe and first-class properties covering all the major tourist destinations in the Kingdom.

A further 21 resorts in Maldives, Vietnam, Shanghai, Bali, Sri Lanka, Mauritius, Ethiopia, Qatar, Laos and Oman brings the present total to 67 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 29 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens have their own leisure zone. Centara also operates three state-of-the-art convention centres in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.

For more information and reservations, please contact tel. +662 101 1234 ext 1 or e-mail to or website



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