Taking on the Goliath of ASEAN Business Events in Singapore, Sarawak industry members recently hosted a “Borneo Quest” programme at the Grand Mercure Roxy, Singapore.
Sarawak introduces “Borneo Quest” to Singapore’s Merlion at Sarawak Industry Event
Aimed at enticing potential corporate incentive clients, the event was held as part of the Sarawak Convention Bureau’s (SCB) “7 Wonders of Borneo” campaign that showcases the best Borneo has to offer.
In partnership with the Accor Group, the delegation aimed to introduce Sarawak as a Business Events destination whilst highlighting Pullman Hotel Kuching as a preferred venue and accommodation provider. Leading the delegation to Singapore was
Mr. Mike Cannon, SCB’s Managing Director and his “mighty team” and Ms Alice Fung, Pullman Kuching’s Director of Sales and her team. Mr. Cannon commented, “As a relative newcomer in the international meetings industry, we admire the success that Singapore has had in the business events sector. I would like nothing more than to see our two destinations working hand in hand in an effort to bring incentive business to this beautiful and unique part of the world.
With Singapore as the heart of industry and commerce, I believe Sarawak can complement Singapore’s continued growth by providing the energy; inspired by the natural beauty of Sarawak.”
Ms Alice Fung added, “There has never been a better time to come and see for yourselves the best of what Borneo has to offer. With more flights, really affordable new products and hotels ready to welcome you – we can provide endless opportunities for Singapore and Sarawak to form stronger business links.”
Sarawak has all the right ingredients with strong Government support – particularly through SCB, international chain hotels like Pullman, and all supported by a fantastic range of unique products.
In highlighting Sarawak’s fantastic range of products, SCB launched the “7 Wonders of Borneo”, a campaign that aims to keep Sarawak top of mind in terms of marketing and destination branding.
During the event in Singapore, Mr, Mike Cannon reiterated,“Do take advantage of what we have to offer, in terms of the destination’s offerings. As Managing Director of SCB, I can assure you that my highly experienced and creative Bureau team is committed to providing the best possible service to ensure your business event objectives are achieved. Our industry members are waiting and ready to assist and custom-design your own ‘Borneo Quest’.”