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SAS Comments: Mikkeller Beer for SAS Awarded Monocle Travel Top 50 Award

January 31, 2017 Accolades No Comments Email Email

When Monocle Magazine lists its Travel Top 50 in their annual survey of the best in class, Mikkeller Beer for SAS wins the “Top onboard tipples” category.  

Mikkeller has now brewed several beers for SAS customers, with more to come. Inspired by vintage SAS posters, Mikkeller’s Art Director Keith Shore came up with the cool design for the cans that share the color of the original SAS logo.

The beer referred to in Monocles Travel Top 50 Awards, is spontaneously fermented, and inspired by the dynamic life and food culture of the bustling Chinese city.

“Hong Kong has a special place in my heart, because my wife’s family is from there. I love Cantonese food which made it easy for me to find the inspiration for the beer,” says Mikkel Borg Bjergsø, founder of Mikkeller.

He decided to balance the sourness of the spontaneously fermented beer with mango. ‘Sweet and Sour’ is bottled in 1888 bottles, a reference to the number eight, symbol of good fortune in the Chinese culture.

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