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SAS launches Fresh Bites

March 14, 2016 Aviation No Comments Print Print Email Email

SAS continues to develop and improve its’ on-board offering for frequent travelers, and is now launching “Fresh Bites” – fresh and light snacks for customers traveling in SAS Plus on routes within Scandinavia and short-haul within Europe.  Fresh Bites will be offered from the end of March to complement the existing on-board service. 


Travelers in SAS Plus on Scandinavian and European short-haul routes are currently offered breakfast on departures before 9 am and a sweet or salty snack on departures after that time. From March 27, SAS will also be serving Fresh Bites, enabling SAS passengers to choose a light and tasty snack in addition to the existing snack options. By providing a fresh and healthy alternative, SAS is improving the food experience on board and also enhancing its’ offering to frequent travelers.

“We are always striving to develop and improve our on board offering,” says Stephanie Smitt Lindberg, VP Customer Journey at SAS. “Our frequent travelers have requested a light and healthy meal as a snack on short journeys.  So we are now pleased to be able to offer them a fresh bite to eat, made using the best ingredients.”

Fresh Bites consists of two different offerings: a new sandwich and a number of small dishes – something small, but healthy to help SAS’ customers manage through the next step of their traveling day.

“We have tested the products with the help of our frequent travelers and tailored the menus according to what they think works for shorter flights,” Lindberg says.

Fresh Bites and the sandwich are included in the ticket price in SAS Plus, and the sandwich is also available to purchase for passengers in SAS Go for DKK 30, NOK 35, SEK 35 or EUR 4, from 9 am and throughout the rest of the day.

This offer is available on flights with a duration of up to 1 hour and 20 minutes and is served on inter-Scandinavian routes, on the majority of Swedish domestic routes and longer Norwegian domestic routes, as well as European short-haul routes. Some flights are excluded due to time limitations.

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