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Save More, Do More: Make the Obvious Choice with

May 24, 2017 OTA News No Comments Email Email™ today unveiled a new brand campaign, focusing on helping users find the perfect stay at the best prices, and letting them do more with their savings. The new campaign follows the success of ‘A Special Place’, the initial brand campaign launched last year.

 Titled ‘Instant Savings’, and created by Grey Group Singapore, the campaign comprises a series of humorous yet relatable short films revolving around the theme of users saving money, reaping the benefits, and maximizing their vacation. Shedding light on the multitude of entertainment options available to members, the ads illustrate several oft-relatable travel episodes: a young couple on their honeymoon debate their itinerary options; another ponders how best to accommodate their children in favor of a quiet moment together; while a third spot comically features a couple scrimping and having to subsist on an instant noodles-based diet. The difference? The first two couples are members!

Recognizing the potential and opportunity for major growth in Asia, Jessica Chuang, Regional Marketing Director, Southeast Asia, India and Greater China of brand said, “A good hotel room is often a pre-requisite to having a great holiday, but often, it’s how travellers spend their time (and savings) outside their room which can make a stay perfect.”

“Our consumer behaviour insights have demonstrated that beyond great service, value plays a massive role in making a good stay, perfect. We offer a wide variety of accommodation options whilst delivering extraordinary value for travellers. With this Instant Savings campaign, encourages travellers to take full advantage of this value, so that they can spend more on making their holiday more valuable, and their stay perfect.”

Commenting on the launch, Marthinus Strydom, Global Creative Leader, Team GSK, Grey Group Singapore said: “We wanted to drive home the message that should be the top choice for consumers. Using a successful product which tells of a seamless experience, travellers can avoid the easily relatable and often too common, holiday disasters. Our aim was to communicate and show exactly how can add value to one’s search.” is the obvious choice for guests looking for a perfect stay. It has hundreds of thousands of properties to choose from and through its award-winning mobile app, travellers can book on-the-go after reading detailed customer reviews to help find the hotel that’s just right for them.

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