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SAVE THE DATE: Adobe Symposium 2018 – Where Experience Makers Are Born

July 27, 2018 Whats On No Comments Email Email

Adobe Symposium, the leading industry conference for digital experience and business transformation, is set to return to Singapore on 21 August 2018. The highly anticipated event is the premier platform for marketing experts and digital leaders to meet with and hear first-hand from some of the industry’s leading Experience Makers who have successfully led digital transformations. The event will also reveal the latest innovations across Adobe Cloud Platformand Adobe Experience Cloud, the company’s comprehensive set of Cloud services designed to give businesses everything they need to deliver exceptional customer experiences.

Leading brands including Asia Miles, Changi Airport Group, Circles.Life, OCBC Bank, ONE Championship, The Coca-Cola Company, The Learning Lab, and more, will discuss how they have used powerful experiences to transform their businesses and deliver standout customer experiences. Singaporean actor and comedian, Adrian Pang, will host Adobe Sneaks, the company’s annual showcase of cutting-edge technology from the Adobe Research labs.

“Experience is the new currency for business success today. Customers expect amazing experiences no matter where and how they are interacting with a brand. In the past year, we have seen increased focus and innovations from businesses in the region in delivering that exceptional experience. At Symposium this year, we are excited to hear from some of the most inspiring rock-star marketers, or Experience Makers, as we like to call them. They know the power of the experience economy inside-out and know what it takes to truly stand out from the competition. Adobe Symposium is where the next-generation of Experience Makers will be made.” saidV.R. Srivatsan, Managing Director, Adobe, Southeast Asia.

“Adobe has been a trusted partner to ONE Championship as we ride on the waves of the mobile revolution in Asia to bring our action-packed content across multiple channels – social, digital and physical – and ensure that viewers are each personally catered to with the immersive viewing experience that is right for them. I look forward to sharing ONE Championship’s story on stage at Adobe Symposium, and exchange insights with fellow Experience Makers on their digital marketing journey,” said Chatri Sityodtong, CEO, Chairman and Founder, ONE Championship.

“Major trends are reshaping the telco industry today, and now Circles.Life is disrupting the industry through technology to give power back to the customers. In this new age, to win the battle for consumer mindshare and wallets, we have to view customer experience as talking to the right person, at the right moment, with the right message. I’m excited to share my experience at the upcoming Adobe Symposium,” said Gaurav Gupta, Senior Manager – Omnichannel, Circles.Life.

Adobe Symposium takes place on 21 August at Marina Bay Sands, Singapore, and is expected to draw over 1,000 industry leaders, digital marketers, and business executives from the region. This follows the Adobe Experience Forum series of events which took place in May, in Malaysia and Thailand. Adobe Experience Cloud processes 233 trillion annual customer transactions – that’s almost 7.4 million every second – for major brands across industry verticals, including some of Southeast Asia’s leading financial services, media companies, telecom, retail and travel & hospitality companies.

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