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sbe Launches a Series of Art, Design and Food Collaborations at Hudson Hotel

April 3, 2017 Hotel News No Comments Email Email

sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues globally, today announced that it launched a series of art, design and food collaborations at Hudson Hotel. The iconic midtown New York hotel, Hudson is located within walking distance of Lincoln Center, Columbus Circle, Central Park and the theater district.

Photo By @AverieCole

The inaugural program is a collaboration with Assouline, the world-renowned luxury publishing company, to produce a one-of-a-kind library experience. The curated collection has been installed in Hudson’s Library Bar location on the main level of Hudson Hotel. It focuses on photography books from the worlds of art, fashion, travel and design—displaying Assouline’s approach to culture, luxury and lifestyle.

“We are excited to continue to collaborate with Assouline, who we have had a longstanding partnership with at SLS Beverly Hills,” stated Michele Caniato, Chief Brand Officer at sbe. “This program will bring fascinating publications to the Library Bar at Hudson Hotel, which was designed by the renowned Philippe Starck, offering an ideal environment to hang out, read a book, meet with a friend or work.”

The Assouline books presented at Library Bar include: The Light of Paris, The Light of New York, World of Departures, The Big Book of Chic and Tequila Cocktails, among others. The cocktail program reflects a menu of impressive craft cocktails inspired by Assouline’s Connoisseur Collection cocktail books.

“Contemporary libraries are the new oasis in our modern way of life. We design libraries for people to disconnect from the digital world, and take time to dream, time for inspiration and reflection,” stated Prosper Assouline, Founder of Assouline.

An event to celebrate the launch of the collection was held on Wednesday, March 29, 2017. Author Brian Van Flandern signed copies of one of the featured books, Tequila Cocktails. The book is the fourth in Van Flandern’s series of award-winning cocktail books and shines a spotlight on the history and production of quality tequilas. It explores the smoothest, best-tasting tequilas from Jalisco, Mexico, with flavors so good that adding salt or lime would be gilding the lily, featuring Casamigos, a collaboration between George Clooney, Rande Gerber, and Mike Meldman. The featured tequila cocktails at the event were Tequini, Tequila Mockingbird, House of Friends, Tropical Rose and Pink Gringo.

Library Bar contains all the classic elements including: high ceilings, elegant wood paneling, walls lined with books, a large working fireplace, a 75-year old billiard table and antique rug and furniture. This is infused with some contemporary trappings, including: a large Ingo Maurer purple dome lamp, a series of humorous black and white photographs by Jean-Baptiste Mondino, among other playful surprises characteristic of Assouline custom libraries. It combines Old World refinement and contemporary creature comforts.  Created together by lifestyle visionaries and innovators, sbe and Assouline bring guests a seamless union between culture and hospitality.

The collaboration with Assouline is the first in a series of activations that sbe will bring to Hudson Hotel. sbe is also working with other contemporary artists and companies for future programs.

Designed by Philippe Starck, the 876-room Hudson Hotel is stylish, democratic, contemporary and youthful. It has several places for entertainment and relaxation including: Hudson Common, a modern-day beer hall and burger joint with nightly entertainment; Hudson Bar, a quintessential New York cocktail bar and lounge; Sky Terrace (open seasonally), an English garden with breathtaking views of New York City; and Private Park, a garden oasis in the middle of a vibrant city.

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