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sbe Unveils Iconic Mondrian Brand on Park Avenue in New York City

August 14, 2017 Hotel Developments No Comments Email Email

sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues globally, is thrilled to announce the opening of Mondrian Park Avenue in New York this fall. Initially conceived as an SLS designed by Philippe Starck with a culinary concept by José Andrés, the project evolved after sbe’s acquisition of Morgans Hotel Group in late 2016, and a renewed focus was placed on bringing the legacy of the iconic Mondrian brand to new markets around the world.

Referring to the project on Park Avenue, Sam Nazarian, founder and CEO of sbe, states, “The Mondrian brand aligns perfectly with the NoMad neighborhood, and is an extremely valuable brand for sbe. Its international allure is why we chose to give it priority in New York, and I’m excited that this property will be sbe’s first collaboration with New York’sreal estate powerhouse family, David Moinian and Moin Development. We’re also proud to team up with celebrated hotelier Stephen Brandman and Journal Hotels to bring the spirit of the brand to life in New York City.”

“We will be launching a truly exciting hotel with exquisite design and terrific views of the classic New York City skyline,” said David Moinian. “We look forward to being the new jewel on Park Avenue.”

Mondrian Park Avenue is a strong addition to the ever-increasing portfolio for the brand. Currently in Los AngelesLondon, and South Beach, Mondrian has plans to expand to the Middle East for the first time in October with the opening of Mondrian Doha in Qatar. A luxury destination in its own right, the lavish 270-room hotel was designed by world-renowned Dutch designer, Marcel Wanders, and includes eight restaurant and bar offerings, one of the largest ballrooms in the region, and the largest ESPA Spa in the world. Additionally, the brand has plans to open in Dubai in 2019.

The highly-anticipated Mondrian Park Avenue will feature a 120-seat Cleo, sbe’s culinary concept helmed by Chef Danny Elmaleh. The Cleo brand has received numerous accolades including being named one of OpenTable’s “50 hottest restaurants in the U.S.” With locations in Los AngelesLas Vegas, and Miami, this will be the first Cleo to open in New Yorkand fifth for the brand overall. Cleo draws from a variety of influences and showcases a modern twist on the ingredients and cultures of the eastern and southern Mediterranean.

The hotel will also boast 189 guest rooms and suites as well as 7,000 square feet of meeting and event space including a private rooftop meeting room. Originally a 15-story office building built in 1918, five floors were added during the hotel conversion elevating the property to 20 stories tall.

Mondrian Park Avenue building is owned by Moin Development, who has licensed the Mondrian brand for this project from sbe, and will be managed by Journal Hotels. This will add to Journal Hotels’ collection of iconic properties including The Hollywood Roosevelt in Los Angeles, Hotel G in San Francisco, Two Bunch Palms in Desert Hot Springs and Ambassador in Chicago. Located in the heart of Manhattan’s NoMad neighborhood at 444 Park Avenue South, just blocks from the Empire State Building and Madison Square Garden, Mondrian Park Avenue will reflect the energy of ‘the city that never sleeps’ within its four walls.

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